Animal Suffering And Public Relations

Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal-industrial complex—the industries participating in the systematic and institutionalised exploitation of animals. Society has been experiencing a growing ethical concern regarding humans’ (ab)use of other animals. This is a trend first promoted by the development of animal ethics—which claims any sentient being, because of sentience, deserves moral consideration—and more recently by other approaches from the social sciences, including critical animal studies. In this volume, we aim to start an entirely unaddressed discussion within the field of public relations: The need to problematise the ethics of persuasion when nonhuman animal suffering is involved, particularly the impact of persuasion and lobbying on compassion towards other animals in the cases of food, experimentation, entertainment, and environmental management. This book provides an interdisciplinary, theoretical discussion illustrated with international case studies from experts in strategic communication, public relations, lobbying and advocacy, animal ethics, philosophy of law, political philosophy, and social psychology. This unique book merges the fields of critical public relations, animal ethics, and critical animal studies and will be of direct appeal to a wide range of researchers, academics, and doctoral students across related fields.

A writing and planning resource that is suitable for public relations students and practitioners

Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. The problem-based case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices. New to the third edition: Eighteen new cases including Snap, Wells Fargo, SeaWorld, United Airlines, and Starbucks. Additional emphasis on social media and social responsibility for communication management today. End-of-chapter activities that reinforce concepts. Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals. The new edition features a fully enhanced companion website that includes resources for both instructors and students. Instructors will find PowerPoint Lecture Slides, Case Supplements, Instructor Guides, and Answer Keys for Quizzes and End-of-Chapter Activities. Students will benefit from Quizzes, a Glossary, and Case Supplements.

This book aims to put the speciesism debate and the treatment of non-human animals on the agenda of critical media studies and to put media studies on the agenda of animal ethics researchers. Contributors examine the convergence of media and animal ethics from theoretical, philosophical, discursive, social constructionist, and political economic perspectives. The book is divided into three sections: foundations, representation, and responsibility, outlining the different disciplinary approaches’ application to media studies and covering how non-human animals, and the relationship between humans and non-humans, are represented by the mass media, concluding with suggestions for how the media, as a major producer of cultural norms and values related to non-human animals and how we treat them, might improve such representations.

How we treat animals arouses strong emotions. Many people are repulsed by photographs of cruelty to animals and respond passionately to how we make animals suffer for food, commerce, and sport. But is this, as some argue, a purely emotional issue? Are there really no rational grounds for opposing our current treatment of animals? In Why Animal Suffering Matters, Andrew Linzey argues that when analyzed impartially the rational case for extending moral solicitude to all sentient beings is much stronger than many suppose. Indeed, Linzey shows that many of the justifications for inflicting animal suffering in fact provide grounds for protecting them. Because animals, the argument goes, lack reason or souls or language, harming them is not an offense. Linzey suggests that just the opposite is true, that the inability of animals to give or withhold consent, their inability to represent their interests, their moral innocence, and their relative defenselessness all compel us not to harm them. Andrew Linzey further shows that the arguments in favor of three controversial practices--hunting with dogs, fur farming, and commercial sealing--cannot withstand rational critique. He considers the economic, legal, and political issues surrounding each of these practices, appealing not to our emotions but to our reason, and shows that they are rationally unsupportable and morally repugnant. In this superbly argued and deeply engaging book, Linzey pioneers a new theory about why animal suffering matters, maintaining that sentient animals, like infants and young children, should be accorded a special moral status.

This book reviews and recasts many popular ideas, using an ecological perspective, ecological design principles and ecological thought experiments.

While much has been written on environmental politics on the one hand, and animal ethics and welfare on the other, animal politics is underexamined. There are key political implications in the increase of animal protection laws, the rights of nature, and political parties dedicated to animals.