Annual Report For

An annual report is a powerful and revealing document about a company's financial standing, and can offer the savvy reader substantial insight about where the company may be headed in the future. But to the untrained eye, it may seem like walls of accounting technicalities provided to fill up space between the glossy photos and the upbeat "Message from the CEO."Annual Reports 101 gets past the PR machine to show the meaning behind the math. This straightforward guide reveals how to read the primary financial documents in the report, and then extract more information--from the numbers themselves and from the often fluffy text--than some companies want the public to know. The book shows how to watch out for "red flags," decipher footnotes and see past common practices that, while legal, may not give the most accurate picture. Readers of annual reports include potential investors and business partners, financial advisers, company employees, lenders and many others whose stake in the success of a public company is crucial to their own.

For courses in Financial Accounting, Financial Reporting, Financial Statement Analysis, Introduction to Business, or MBA finance courses. Understanding the Corporate Annual Report: Nuts, Bolts, and A Few Loose Screws provides a clearly written, step-by-step guide to understanding corporate annual reports. Authors Fraser and Ormiston instruct readers on how to ignore the PR letters from the corporate management team, engaging graphics, and other "garnishes" that typically accompany current annual reports in order to focus on what really counts--a company's performance and financial health! Throughout the text, the authors examine management's attempts to manipulate earnings and other performance measures, and they explain what the numbers in the report really mean.

Recent changes in the regulatory environment have had a majorimpact financial reporting and corporate governance issues. As the complexity of the reporting environment continues toincrease, students will need to understand how to read andinterpret financial reports so they can make smart decisions. With Introduction to the Corporate Annual Report: A BusinessApplication, your students will have a systematic process thatexposes them to the many elements of the annual report andfinancial reporting. This workbook links theory and practicein an easily managed format and makes the study and analysis of acorporate annual report a fun, active, and rewarding learningexperience. The workbook's instructions are self-directing andcomplete.

Annual corporate reports provide a window into a company?s strategy for future growth; however, many financial managers as well as the investing public focus exclusively on corporate earnings and fail to understand all the factors that comprise the earnings computation. Understanding Corporate Annual Reports explains the regulatory environment surrounding annual reports, providing a detailed review of how to read reports correctly. Using Home Depot?s annual report as the primary example, Brian Stanko and Thomas Zeller?s easy-to-use guide examines a variety of types of financial reports, addressing both SEC and FASB regulations. Understanding Corporate Annual Reports allows readers to appreciate the complete implications of a corporate annual report.