Apple Marketing Report

Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, King`s College London, language: English, abstract: This place is responsible for designing, developing and sells technological products which include phones, pcs and applications. Its best-known hardware products: Mac PCs, iPods, iPhones, iPads and Apple TVs. Its customer application includes the OS X and iOS operating-system, iTunes, safari web browser, and the iLife and iWork creativity and productivity packages. Apple was established by Steve Jobs, Steve Wozniak, and Ronald Whyne on Apr 1, 1976 to develop and sell pcs. It was incorporated as Apple computers Inc. on Jan 3, 1977, and was relabelled as Apple Inc. on Jan 9, 2007 to reflect its shifted focus towards technology. (Apple, n.d.) Apple is the second-largest technology organization by revenue after Samsung Electronic devices, and the third-largest cell phone maker after Samsung and Htc. Fortune magazine named Apple the most popular organization in the United States in 2008, and in the world from 2008 to 2012.On Sept 30, 2013, Apple organization exceeded Coca-Cola to become the most valuable brand in the Omnicom Group's "Best Global Brands" report. The organization has also received the critique for its contractors' labour methods and also for Apple's own environmental and business methods. (Apple, n.d.) Apple is known for its creative genius and cutting edge work in the field of technology. Apple provides state of the art products which makes it very difficult for its customers to switch over other brands. Highly personalized and smooth functioning products. Since last decade, Apple has launched revolutionary products which have changed the way technology industry functions. Apple has revolutionized smartphone market with iPhone, music players market with different versions of iPods, amazing Mac series and iTunes.

Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, University of Lincoln (Faculty of Business & Law), course: Cybermarketing, 82 entries in the bibliography, language: English, abstract: This report critically examines the implications of enabling technologies that will have an impact on the marketing strategies of businesses. As techology, such as the Internet, provides new opportunities an challanges for marketers while aligning a customer-focused strategy, this medium is becoming crucial in today's dynamic business environment in order to maintain competitive. This report analyses the role of the Internet for marketers followed by an examination of opportunities and threats to global businesses from enabling technologies. Furthermore, a detailed examination of strategic approaches will be given, focusing on the e-marketing mix and pricing strategies in order to highlight the increased pressures for organisations when applying new media formats. Apple Inc. will be indicative as an example for important aspects throughout the report, in order to clarify and visualise the execution of new media formats by Apple Inc., followed by a critical evaluation of its web site with a focus on strengths, weaknessed and proposed improvements.

Research Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Kent, course: Masters of Business Administration, language: English, abstract: This paper looks at Apple Inc., which primarily operates in U.S. and involves in development, design, and marketing of computers, portable digital music players, and media devices. It evaluates the macro environment in which Apple Inc. is operating with the help of the PESTLE analysis. Next, it studies the strength and competitive positions of Apple Inc with the help of Porter’s five forces analysis. Later, a SWOT analysis is conducted to understand the micro environment of Apple Inc. Finally, Comprehensive analyses of financial ratios and share performance are conducted to understand the financial condition and the stock performance of Apple Inc.

Essay from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1st, University of Lincoln (Faculty of Business & Law), course: Cybermarketing, language: English, abstract: This report critically examines the implications of enabling technologies that will have an impact on the marketing strategies of businesses. As techology, such as the Internet, provides new opportunities an challanges for marketers while aligning a customer-focused strategy, this medium is becoming crucial in today's dynamic business environment in order to maintain competitive. This report analyses the role of the Internet for marketers followed by an examination of opportunities and threats to global businesses from enabling technologies. Furthermore, a detailed examination of strategic approaches will be given, focusing on the e-marketing mix and pricing strategies in order to highlight the increased pressures for organisations when applying new media formats. Apple Inc. will be indicative as an example for important aspects throughout the report, in order to clarify and visualise the execution of new media formats by Apple Inc., followed by a critical evaluation of its web site with a focus on strengths, weaknessed and proposed improvements.