Applications Of Big Data And Business Analytics In Management

Applications of Big Data and Business Analytics in Management uses advanced analytic tools to explore the solutions to problems in society, environment and industry. The chapters within bring together researchers, engineers and practitioners, encompassing a wide and diverse set of topics in almost every field.

This timely text/reference reviews the state of the art of big data analytics, with a particular focus on practical applications. An authoritative selection of leading international researchers present detailed analyses of existing trends for storing and analyzing big data, together with valuable insights into the challenges inherent in current approaches and systems. This is further supported by real-world examples drawn from a broad range of application areas, including healthcare, education, and disaster management. The text also covers, typically from an application-oriented perspective, advances in data science in such areas as big data collection, searching, analysis, and knowledge discovery. Topics and features: Discusses a model for data traffic aggregation in 5G cellular networks, and a novel scheme for resource allocation in 5G networks with network slicing Explores methods that use big data in the assessment of flood risks, and apply neural networks techniques to monitor the safety of nuclear power plants Describes a system which leverages big data analytics and the Internet of Things in the application of drones to aid victims in disaster scenarios Proposes a novel deep learning-based health data analytics application for sleep apnea detection, and a novel pathway for diagnostic models of headache disorders Reviews techniques for educational data mining and learning analytics, and introduces a scalable MapReduce graph partitioning approach for high degree vertices Presents a multivariate and dynamic data representation model for the visualization of healthcare data, and big data analytics methods for software reliability assessment This practically-focused volume is an invaluable resource for all researchers, academics, data scientists and business professionals involved in the planning, designing, and implementation of big data analytics projects. Dr. Mohammed M. Alani is an Associate Professor in Computer Engineering and currently is the Provost at Al Khawarizmi International College, Abu Dhabi, UAE. Dr. Hissam Tawfik is a Professor of Computer Science in the School of Computing, Creative Technologies & Engineering at Leeds Beckett University, UK. Dr. Mohammed Saeed is a Professor in Computing and currently is the Vice President for Academic Affairs and Research at the University of Modern Sciences, Dubai, UAE. Dr. Obinna Anya is a Research Staff Member at IBM Research – Almaden, San Jose, CA, USA.

"The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions todo this, avoid that.'"-From the Foreword by Joe LaCugna, Ph.D., Enterprise Analytics and Business Intelligence, Starbucks Coffee CompanyWith the growing barrage of "big data," it becomes vitally important for organizations to mak

Application of Big Data and Business Analytics uses advanced analytic tools to explore the solutions to problems in society, environment and industry. The chapters within bring together researchers, engineers and practitioners, encompassing a wide and diverse set of topics in almost every field.

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance. The book is divided into five parts. The first part introduces data science, big data, and data analytics. The second part focuses on applications of business analytics including: Big data analytics and algorithm Market basket analysis Anticipating consumer purchase behavior Variation in shopping patterns Big data analytics for market intelligence The third part looks at business intelligence and features an evaluation study of churn prediction models for business Intelligence. The fourth part of the book examines analytics for marketing decision-making and the roles of big data analytics for market intelligence and of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart retailing. This book covers the concepts, applications and research trends of marketing and business analytics with the aim of helping organizations increase profitability by improving decision-making through data analytics.

This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.

In a world of soaring digitization, social media, financial transactions, and production and logistics processes constantly produce massive data. Employing analytical tools to extract insights and foresights from data improves the quality, speed, and reliability of solutions to highly intertwined issues faced in supply chain operations. From procurement in Industry 4.0 to sustainable consumption behavior to curriculum development for data scientists, this book offers a wide array of techniques and theories of Big Data Analytics applied to Supply Chain Management. It offers a comprehensive overview and forms a new synthesis by bringing together seemingly divergent fields of research. Intended for Engineering and Business students, scholars, and professionals, this book is a collection of state-of-the-art research and best practices to spur discussion about and extend the cumulant knowledge of emerging supply chain problems.

The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field. Analytics helps businesses move forward. Extensive use of statistical and quantitative analysis alongside explanatory and predictive modeling facilitates fact-based decision making, and evolving technologies continue to streamline every step of the process. This book provides an essential update, and describes how today's tools make business analytics more valuable than ever. Learn how Hadoop can upgrade your data processing and storage Discover the many uses for social media data in analysis and communication Get up to speed on the latest in cloud technologies, data security, and more Prepare for emerging technologies and the future of business analytics Most businesses are caught in a massive, non-stop stream of data. It can become one of your most valuable assets, or a never-ending flood of missed opportunity. Technology moves fast, and keeping up with the cutting edge is crucial for wringing even more value from your data—Business Analytics for Managers brings you up to date, and shows you what analytics can do for you now.