Approach To Professional Communication

Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop to address the changing practices of professional communication? Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication. The book develops a rhetorical theory based on networked interaction and rhetorical ethics: seeing professional communication as involving new kinds of networked interactions that require an integrated view of rhetoric and ethics. The book applies this frame to a variety of communication cases involving, for example, employee missteps on social media, corporate-consumer interactions, and the developing use of artificial intelligence agents (AI bots) to handle online communication.

This book will provide a comprehensive overview of the field of professional communication from an applied linguistics perspective and introduce core concepts and approaches to this key field of academic enquiry.

This concise and flexible core textbook integrates a design thinking approach, rhetorical strategies, and a global perspective to help students succeed as technical and professional communicators in today’s multimodal, mobile, and global community. Design thinking and good communication practices are rooted in empathy and human values. The integrated approach fosters students' ability to address the complex problems they will face in their careers, where they will collaborate with people who present diverse expertise, cultures, languages, and values. This book introduces the knowledge and skills as well as agile activities that help students communicate on projects within local and global communities. Parts 1 and 2 introduce the strategies for design thinking, audience analysis, communicating ethically, collaborating professionally, and managing projects to define problems and implement solutions. In Parts 3 and 4, students learn to compose content in text and visuals. They learn to structure and deliver content by choosing the right genre and selecting effectively from the communication options available in today's multimodal environment. Designing Technical and Professional Communication serves as a flexible core textbook for technical and professional communication courses. An instructor’s manual containing exercises, sample syllabus, and guidance for teaching in a variety of settings is available online at www.routledge.com/9780367549602.

This edited book presents contemporary empirical research investigating the use of language in professional settings, drawing on the contributions of a set of internationally-renowned authors. The book takes a critical approach to understanding professional communication in a range of fields and global contexts. Split into three parts, covering Business and Organisations, Healthcare, and Politics and Institutions, the contributors explore how and why academics engage in workplace research which takes the form of 'consultancy', 'advocacy' and 'activism'. In light of an ever-changing, ever-demanding global landscape, this volume offers new theoretical and methodological ways of conducting professional communication research with real-world impact. It will be of interest to linguistics and communication researchers and practitioners, particularly those working in sociolinguistics, discourse analysis, business communication, health communication, political communication, language and the law and organisational studies.

Aims at developing an integrative linguistic perspective on talk at work. This book approaches the topic of professional communication from multiple levels, providing critical, valuable insights into the dynamics of creating and maintaining professional relationships at work.

How do you communicate in the workplace? What are the best strategies for dealing with customers and suppliers? How do you deal with problems and misunderstandings that may occur in the office? This book collects the know how necessary to solve the above questions and to create solutions to get the best out of your business relationships. The aim is to provide the reader with a series of really practical and not discontent tools to communicate better, a prerequisite now considered as fundamental to operate professionally in the world of work. From the best verbal and written communication strategies to digital communication management; now discover the knowledge needed to organize, plan and manage your business network in the best way. All information is offered in a simple and accessible way, helping you to quickly acquire the foundations of the matter. Stop wasting time with thousands of pages of theoretical text and finally enjoy a book that gives you what you are looking for at an unbeatable price.

This text is oriented toward students who have a serious interest in business and professional communication. It is not intended to be in competition with textbooks targeted at the introductory course level, rather, it is written for advanced courses, MBA programs, management development, and corporate training courses. This book offers sound insights, supported by extensive research, and experience teaching corporate and academic business communication programs. The text focuses on exploring rhetorical principles as they apply to contemporary business and technical environments. Working from this perspective, the authors promote an application of the demands and dimension of communicating effectively in a corporate or technical environment. At the same time, this approach puts a proper perspective on tools and templates and strengthens the writing fundamentals.

This softcover text centers on the communication skills necessary for conducting a successful job search or making a change in jobs. The ability to conduct research online, present a professional image, and communicate well with potential employers is critical to any job search. The workshops provided give instruction on how to create effective resumes and cover letters, search for job information, prepare for a successful interview, understand job expectations, and make a job change. Multimedia components enhance the impact of the workshops so users can complete a variety of exercises on the computer, watch video footage of people effectively communicating on the job, and use the Internet to conduct further research.