Approaches To Communication Planning
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Approaches to Communication Planning
Author | : John Middleton |
Publsiher | : Unknown |
Total Pages | : 330 |
Release | : 1980 |
Genre | : Language Arts & Disciplines |
ISBN | : UOM:39015040294608 |
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Approaches to Communication Planning
Author | : John Middleton |
Publsiher | : Unknown |
Total Pages | : 100 |
Release | : 1980 |
Genre | : Communication planning |
ISBN | : OCLC:1016250634 |
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Communication Planning
Author | : Sherry Devereaux Ferguson |
Publsiher | : SAGE |
Total Pages | : 276 |
Release | : 1999-08-03 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780761913146 |
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"With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET.
Communication Planning Revisited
Author | : Alan Hancock |
Publsiher | : Unknown |
Total Pages | : 232 |
Release | : 1992 |
Genre | : Language Arts & Disciplines |
ISBN | : UOM:39015025389183 |
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Communication Planning Revisited
Strategic Communication in Canada
Author | : Bernard Gauthier |
Publsiher | : Canadian Scholars’ Press |
Total Pages | : 254 |
Release | : 2018-07-06 |
Genre | : Business & Economics |
ISBN | : 9781773380766 |
Download Strategic Communication in Canada Book in PDF, Epub and Kindle
Informed by decades’ worth of agency experience, Bernard Gauthier prepares aspiring public relations professionals to think strategically about communication and to plan and implement effective campaigns. Strategic Communication in Canada is grounded upon a simple yet comprehensive framework called the CARE model, which teaches readers how to strategically select goals and objectives that bring about change, identify and engage key audiences, determine their strongest resources as well as those needing improvement, and scan the external environment for opportunities and threats. Brimming with examples from the Canadian context, this highly accessible text demonstrates how to develop a communication strategy, from building an action plan and amassing content, to implementing the campaign and evaluating the results. Easy to follow, this step-by-step guide to strategic planning features practical advice and study tools such as learning objectives, key terms and concepts, questions for critical reflection, and an original, detailed case study of a successful campaign. This insightful read is essential for students in public relations, marketing communication, and business strategy.
Essentials of Public Health Communication
Author | : Claudia Parvanta |
Publsiher | : Jones & Bartlett Learning |
Total Pages | : 443 |
Release | : 2011 |
Genre | : Health & Fitness |
ISBN | : 9780763771157 |
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Health Behavior, Education, & Promotion
Marketing Communications
Author | : Paul Russell Smith,Jonathan Taylor |
Publsiher | : Kogan Page Publishers |
Total Pages | : 736 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 0749442654 |
Download Marketing Communications Book in PDF, Epub and Kindle
Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.
Methods of Communication Planning
Author | : John Middleton,Dan J. Wedemeyer |
Publsiher | : Unknown |
Total Pages | : 496 |
Release | : 1985 |
Genre | : Communication planning |
ISBN | : UOM:39015009830574 |
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UNESCO pub. Textbook on communication planning methodology - includes definitions of fundamental planning elements, systems analysis, decision making in resource allocation, simulation techniques, input output analysis, cost benefit analysis, budgeting, network analysis, research methods, etc. Graphs, references.