Assembling Export Markets

Assembling Export Markets explores the new ‘frontier regions’ of the global fresh produce market that has emerged in Ghana over the past decade. Represents a major and empirically rich contribution to the emerging field of the social studies of economization and marketization Offers one of the first ethnographic accounts on the making of global commodity chains ‘from below’ Denaturalizes global markets by unpacking their local engagement, materially entangled construction, need for maintenance, and fragile character Offers a trans-disciplinary engagement with the construction and extension of market relations in two frontier regions of global capitalism Critically examines the opportunities and risks for firms and farms in Ghana entering global fresh produce markets

Assembling Export Markets explores the new ‘frontier regions’ of the global fresh produce market that has emerged in Ghana over the past decade. Represents a major and empirically rich contribution to the emerging field of the social studies of economization and marketization Offers one of the first ethnographic accounts on the making of global commodity chains ‘from below’ Denaturalizes global markets by unpacking their local engagement, materially entangled construction, need for maintenance, and fragile character Offers a trans-disciplinary engagement with the construction and extension of market relations in two frontier regions of global capitalism Critically examines the opportunities and risks for firms and farms in Ghana entering global fresh produce markets

Explains international trade, including international transactions, import/export credit and payment, shipping and insurance, regulatory agencies, documentation and customs clearance. Analyzes who can and should go into importing and exporting, how the company should be set up, selecting suppliers, finding customers, choosing target markets, and preparing a business plan. Finally, it discusses trade with the European Economic Community and Eastern Europe.

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan. Export Planning will enable readers to: 1. systematically select and plan entries into new international markets; 2. enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and finance; 3. assemble a sound line of reasoning from strategy to implementation. Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience. New to this 2nd edition is an additional chapter on the implementation of the export transaction. This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.

This thoroughly updated edition of the top–selling Building an Import/Export Business is a step–by–step guide that shows entrepreneurs how to start a business and prosper in the growing global market. It helps budding entrepreneurs choose a commodity, target a market, prepare a business plan, and work within the complex system of regulations. This new edition covers the global changes in trade, emerging trends, the importance of niche markets, and working in the electronic age.