Assembling Flowers And Cultivating Homes

This ethnographic study explores the links between agro-industrial employment in the context of economic adjustment programs and the individual experience of employment and economic change at the household level. Author Greta Friedemann-Sánchez's challenges the current academic consensus that transnational assembly line industries reinforce patriarchal ideologies of reproduction and the exploitation of women.

DIVCultural history of the flower trade in New York City and the transformation of the cut-flower industry into a global commodity system./div

Award-winning author Amy Stewart takes readers on an around-the-world, behind-the-scenes look at the flower industry and how it has sought—for better or worse—to achieve perfection. She tracks down the hybridizers, geneticists, farmers, and florists working to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature can provide. There's a scientist intent on developing the first genetically modified blue rose; an eccentric horitcultural legend who created the most popular lily; a breeder of gerberas of every color imaginable; and an Ecuadorean farmer growing exquisite roses, the floral equivalent of a Tiffany diamond. And, at every turn she discovers the startling intersection of nature and technology, of sentiment and commerce.

This ethnography analyses labour relations within the export-oriented cut flower industry at Lake Naivasha in Kenya. Though this agro-industry has attracted critical attention from journalists and non-governmental organizations, this book is the first comprehensive, social scientific analysis of the industry’s labour arrangements and production processes. Gerda Kuiper here interprets the work on the farms as ‘agro-industrial labour’: a labour system characterized by high levels of discipline and a strict rhythm of work, due to the demands posed by a highly perishable agricultural product. This framework enables the author to draw on insights from a wide range of anthropological and sociological studies on (agro-)industrial wage labour around the globe. This mixed-methods approach, deployed alongside rich ethnographic detail, allows the author to center the flower farm workers in her analysis.

By 2008, total Fair Trade purchases in the developed world reached nearly $3 billion, a five-fold increase in four years. Consumers pay a “fair price” for Fair Trade items, which are meant to generate greater earnings for family farmers, cover the costs of production, and support socially just and environmentally sound practices. Yet constrained by existing markets and the entities that dominate them, Fair Trade often delivers material improvements for producers that are much more modest than the profound social transformations the movement claims to support. There has been scant real-world assessment of Fair Trade’s effectiveness. Drawing upon fine-grained anthropological studies of a variety of regions and commodity systems including Darjeeling tea, coffee, crafts, and cut flowers, the chapters in Fair Trade and Social Justice represent the first works to use ethnographic case studies to assess whether the Fair Trade Movement is actually achieving its goals. Contributors: Julia Smith, Mark Moberg, Catherine Ziegler , Sarah Besky, Sarah M. Lyon, Catherine S. Dolan, Patrick C. Wilson, Faidra Papavasiliou, Molly Doane, Kathy M’Closkey, Jane Henrici