Bacon S Tv Cable Directory

Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.

In Todays 24-hour radio, TV, and cable TV news cycle presents you with plenty of opportunity to pitch your stories to broadcast and cable outlets. But how do you know which stations, reporters, assignment editors, or program producers to target? Thats where Bacons TV/Cable Directory can really help. It contains detailed contact information on every U.S. and Canadian broadcast outlet from all national and regional networks, to all broadcast and cable stations, network news bureaus, syndicated programs, and news, talk, entertainment, and topical programs. It even provides information on program formats, Arbitron Average Share, and other criteria that will ensure youre reaching the outlets most important to you. Big Updates and Improvements with the new 2012 Directories! With more outlets than last year, a new 3-column format to increase legibility, and Twitter handles for outlets and editors the Bacons Media Directories are better

Filley provides readers with hundreds of specific ideas, contact names, addresses, and methods of getting Christian books in front of potential buyers.

"There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas-humor and creativity."--Booklist Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques-from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * Getting started-how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns ... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.

A guide on how to make jingles and score video productions, this book will teach you how to organize production resources, prepare and present your demo recordings, work with clients, craft profit-producing copy, promote your work, protect yourself legally, get the money you deserve and more.