Barmy Army

Everywhere England go to play Test cricket, the Barmy Army follows, giving them unstinting support and always searching for the best songs, chants and banter to help their team overcome the opposition. This hilarious book collects the best and funniest songs and chants from almost 20 years of enthusiastic backing. The book not only reveals how the chants were created, but also how the players responded to hearing their names being sung and how much it meant to them. There are also revealing interviews with some of the Barmy Army's leading songwriters, who provide a fascinating insight into what makes for a truly great chant. Sometimes, of course, the Barmy Army targeted the opposition, and 'The Mitchell Johnson Song' helped England on their way to a famous Ashes triumph in 2010-11. From the classic 'Ball and Chain' to the more recent 'Swann Will Tear You Apart', this book is an ideal way to get into the true Barmy spirit.

“Fascinating” The Observer “Illuminating” The Times “Crickonomics is packed with sufficient statistical analysis to have the most ardent cricket geek purring with pleasure” Mail on Sunday “An insightful, Hawk-Eye-like analysis of the numbers behind cricket” Financial Times An engaging tour of the modern game from an award-winning journalist and the economist who co-authored the bestselling Soccernomics. Why does England rely on private schools for their batters – but not their bowlers? How did demographics shape India's rise? Why have women often been the game's great innovators? Why does South Africa struggle to produce Black Test batters? And how does the weather impact who wins? Crickonomics explores all of this and much more – including how Jayasuriya and Gilchrist transformed Test batting but T20 didn't; English cricket's great missed opportunity to have a league structure like football; why batters are paid more than bowlers; how Afghanistan is transforming German cricket; what the rest of the world can learn from New Zealand and even the Barmy Army's importance to Test cricket. This incisive book will entertain and surprise all cricket lovers. It might even change how you watch the game.

Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Globalizing Cricket examines the global role of the sport - how it developed and spread around the world. The book explores the origins of cricket in the eighteenth century, its establishment as England's national game in the nineteenth, the successful (Caribbean) and unsuccessful (American) diffusion of cricket as part of the development of the British Empire and its role in structuring contemporary identities amongst and between the English, the British and postcolonial communities. Whilst empirically focused on the sport itself, the book addresses broader issues such as social development, imperialism, race, diaspora and national identities. Tracing the beginnings of cricket as a 'folk game' through to the present, it draws together these different strands to examine the meaning and social significance of the modern game. This book is a must-read for anyone interested in the role of sport in both colonial and post-colonial periods; the history and peculiarities of English national identity; or simply intrigued by the game and its history.

For cricket enthusiasts there is nothing to match the meaningful contests and excitement generated by the game’s subtle shifts in play. Conversely, huge swathes of the world’s population find cricket the most obscure and bafflingly impenetrable of sports. The Changing Face of Cricket attempts to account for this paradox. The Changing Face of Cricket provides an overview of the various ways in which social scientists have analyzed the game’s cultural impact. The book’s international analysis encompasses Australia, the Caribbean, England, India, Ireland, South Africa, Sri Lanka and Zimbabwe. Its interdisciplinary approach allies anthropology, history, literary criticism, political studies and sociology with contributions from cricket administrators and journalists. The collection addresses historical and contemporary issues such as gender equality, global sports development, the impact of cricket mega-events, and the growing influence of commercial and television interests culminating in the Twenty20 revolution. Whether one loves or hates the game, understands what turns square legs into fine legs, or how mid-offs become silly, The Changing Face of Cricket will enlighten the reader on the game’s cultural contours and social impact and prove to be the essential reader in cricket studies. This book was published as a special issue of Sport in Society.

This multivolume set is much more than a collection of essays on sports and sporting cultures from around the world: it also details how and why sports are played wherever they exist, and examines key charismatic athletes from around the world who have transcended their sports. Sports Around the World: History, Culture, and Practice provides a unique, global overview of sports and sports cultures. Unlike most works of this type, this book provides both essays that examine general topics, such as globalization and sport, international relations and sport, and tourism and sport, as well as essays on sports history, culture, and practice in world regions—for example, Latin America and the Caribbean, the Middle East and North Africa, Europe, and Oceania—in order to provide a more global perspective. These essays are followed by entries on specific sports, world athletes, stadiums and arenas, famous games and matches, and major controversies. Spanning topics as varied as modern professional cycling to the fictional movie Rocky to the deadly ball game of the ancient Mayans, the first three volumes contain overview essays and entries for specific sports that have been and are currently practiced around the world. The fourth volume provides a compendium of information on the winners of major sporting competitions from around the world. Readers will gain invaluable insights into how sports have been enjoyed throughout all of human culture, and more fully comprehend their cultural contexts. The entries provide suggestions for further reading on each topic—helpful to general readers, students with school projects, university students and academics alike. Additionally, the four-volume Sports Around the World spotlights key charismatic athletes who have changed a sport or become more than just an outstanding player.

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

This book is the first to focus on the relationship between tourism and cricket. The volume examines how cricket as a participant and spectator sport generates diverse tourism to both major and peripheral locations. It will appeal to researchers, students and teachers in tourism, sport and leisure.