Basics Of Entrepreneurship

This second edition gives practical guidelines on how to develop business ideas and establish an enterprise. Drawing on their personal experience as entrepreneurs, business advisors and subject specialists, the authors look at: providing a comprehensive introduction to the world of business and its most important role player -- the entrepreneur; basic business concepts, in order to ensure understanding of the business environment and business in general; what successful entrepreneurs do and what contributes to successful entrepreneurship; the steps in the entrepreneurial process -- the feasibility study, the viability assessment and the development of a business plan; and some of the most important and essential business management functions that entrepreneurs have to address, such as marketing, finance, operations, human resources and purchasing, as these are all relevant to a start-up or new business. Using a fun and accessible approach the authors guide the reader to be positive yet critical, creative yet practical in their search for business ideas, and ultimately to thoroughly research business ideas to ensure profitability.

This compact text is a one-stop guide to establishing a new venture and it attempts to address the numerous real-world problems that aspiring entrepreneurs are confronted with while launching their enterprises. The book provides certain basic but important information on the entrepreneurial process and deftly blends theory with practice. Critical issues like how to tap market opportunities, mobilize resources, and secure exclusive business rights to novel ideas are extensively discussed in the text. Besides, chapters are also devoted to methods practised in conducting feasibility studies on proposed ventures and techniques of product development process. Intended primarily for the undergraduate and postgraduate students of commerce and management, the text can also be referred to by those pursuing diploma courses on entrepreneurial development. This accessible text should also be of immense help to those bracing themselves for an entrepreneurial career. This second edition has an additional chapter (Chapter 9) on Product Pricing, which will be invaluable to all entrepreneurial firms, and an Appendix (Appendix J)--on information guide on New Venture Scheme. KEY FEATURES: Provides study questions at the end of each chapter. Gives, in Appendices, detailed information on venture capital funds, offices of Small Industries Services Institute (SISI) as well as patent offices, trademark offices, etc., in various Indian states. Acquaints the reader with global organizations, e.g. World Trade Organization (WTO) and World Intellectual Property Organization (WIPO).

Entrepreneurs are, in essence, individuals who take action to convert their ideas into reality. Doing so involves completing many steps; Robert Baron describes these steps, and provides guidance for performing them successfully. To do so, it incorporat

This book explains what entrepreneurship is in its most basic form, as well as its variations and competing market complexities. This book provides a basic idea of entrepreneurship for those who want not a how to understanding of the topic, but a what is understanding, and perhaps a fresh approach to entrepreneurial basics.

Learn the true process of a successful entrepreneur with Introduction to Entrepreneurship, 8/e International Edition Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful entrepreneurial skills. Cases and examples found throughout the text present the new venture creations or corporate innovations that permeate the world economy today. This book will be your guide to understanding the entrepreneurial challenges of tomorrow.