Beat The Incumbent

Incumbents enjoy many advantages when they seek reelection, but their distinct disadvantages (such as not fulfilling promises or staying within the status quo) are ripe weaknesses for opposing candidates to knock them down. Studying the US’s Barack Obama, Ukraine’s Volodymyr Zelensky, and France’s Emmanuel Macron, among many other candidates, political strategist Louis Perron, PhD, describes tactics to assess the strength of the incumbent, the quality of the challenger, and how to control and win a campaign. Readers interested in running for office or in assisting a political campaign will learn how to build a top-notch team, define your target audience, increase your media presence, develop your message, advertise effectively, deliver great speeches, and prepare to win debates. For relatively new challengers, Perron demonstrates how lack of experience has become less important and how these weaknesses can be neutralized. When campaigns turn ugly and play dirty, he instructs candidates how to combat against character attacks and how they can make a comeback if they lose the election. With over a decade of experience orchestrating political campaigns around the globe, Perron’s Beat the Incumbent is the essential step-by-step guide for any level of political office to challenge an incumbent and, once victory is claimed, how you can avoid the same traps to effect change and win reelection.

Stephen K. Medvic’s Campaigns and Elections is a comprehensive yet compact core text that addresses two distinct but related aspects of American electoral democracy: the processes that constitute campaigns and elections, and the players who are involved. In addition to balanced coverage of process and actors, it gives equal billing to both campaigns and elections and covers contests for legislative and executive positions at the national, state, and local levels, including issue-oriented campaigns of note. The book opens by providing students with the conceptual distinctions between what happens in an election and the campaigning that precedes it. Significant attention is devoted to setting up the context for these campaigns and elections by covering the rules of the game in the American electoral system as well as aspects of election administration and the funding of elections. Then the book systematically covers the actors at every level—candidates and their organizations, parties, interest groups, the media, and voters—and the macro-level aspects of campaigns such as campaign strategy and determinants of election outcomes. The book concludes with a big-picture assessment of campaign ethics and implications of the "permanent campaign." New to the Fourth Edition: • Fully updated through the 2020 elections, looking ahead to the 2022 midterms • Covers the impact of the COVID-19 pandemic on the 2020 election as well as the January 6, 2021, insurrection at the US Capitol • Adds new sections in Chapter 3 on election integrity and the assessment of election administration • Reviews recent Supreme Court cases on gerrymandering and faithless electors • Expands coverage of social media as a source of news, of the increasingly partisan nature of the media, and of the role of media fact-checking in campaigns and elections • Reorganizes the chapters on the various actors so that the chapter on candidates leads directly to the chapter on campaigns • Fully updates the resources listed at the end of each chapter

First Published in 1993. This volume is based upon an April 1990 Carl Albert Center conference commemorating the bicentennial of the United States Congress and the centennial of the University of Oklahoma. The conference was entitled, Back to the Future: the United States Congress in the Twenty-first Century. Its focus was on the nature of change in Congress and on the likely direction of congressional change as the new century approaches.

ricans most--"The Social Issue"--crime, welfare, race, discipline, and more. Wattenberg caps his lively analysis with strategy lessons for Democrats, Republicans, and potential third (or even fourth) party candidates. 50 charts & graphs.

With her trademark passion, intelligence, and devastating wit, Huffington Post editor in chief Arianna Huffington tackles the issues that are crucial to this year’s presidential election and, even more so, to the fate of the country. Huffington makes the case that America has been hijacked from within by a radical element—the “lunatic fringe” of the Right that has taken over the Republican Party. Despite holding views at odds with the majority of Americans, these zealots have given us an endless war in Iraq, a sputtering economy, a health care system on life support, a war on science and reason, and an immoral embrace of torture. But they haven’t done it on their own: they have been enabled by a compliant media that act as if there is no such thing as truth and are more interested in cozying up to those in power than in holding them accountable, and by feckless Democrats who have allowed themselves to be intimidated into backing down again and again. Both a withering indictment and a hopeful call to arms, Right Is Wrong is an explosive, boldly incisive work that will help set the national agenda.

America’s criminal justice system reflects irrational fears stoked by politicians seeking to win election. Pointing to specific policies that are morally problematic and have failed to end the cycle of recidivism, Rachel Barkow argues that reform guided by evidence, not politics and emotions, will reduce crime and reverse mass incarceration.