Better Business Better Future

An excellent read for entrepreneurs, corporate business leaders, board members, and strategists aiming to future-proof their business by integrating sustainability into the very core. This book offers a way forward, helps you understand the Sustainability Revolution, and provides valuable insights into the journeys and strategic choices of sustainability trailblazers such as Patagonia, Interface, Ørsted, Unilever, IKEA, Oatly, and others. Because you are not the first company to discover the potential in doing well by doing good, or as William Gibson said: "The future is already here - it's just not very evenly distributed". Still, many wicked problems urgently need innovative solutions. Solutions that the world of business is particularly well equipped to address through the ingenuity, creativity, collaboration, and resources that it can so often call forth more effectively and efficiently than other human organizations. Here and now, this requires a move beyond business as usual and a transformation into Better Business.

A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone’s future Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.

This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

This book develops a supporting structure for sustainable development, following a natural set of steps to reach an established goal. It provides the tools to navigate this Road to a Better Future by explaining concepts, giving ideas, proposing methods, and suggesting actions. To illustrate the utilization of techniques there are many examples, applied to a variety of activities, and to wrap up concepts, the last chapter is dedicated to the analysis of a community in search of a sustainable environment. A thematic index has been designed to help a person quickly find information on relevant topics.

Written by the CEO of Havas Worldwide, this book shows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.

Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Foreword A Better View of Motivation -- Introduction A Great Place to Work For All -- PART ONE Better for Business -- Chapter 1 More Revenue, More Profit -- Chapter 2 A New Business Frontier -- Chapter 3 How to Succeed in the New Business Frontier -- Chapter 4 Maximizing Human Potential Accelerates Performance -- PART TWO Better for People, Better for the World -- Chapter 5 When the Workplace Works For Everyone -- Chapter 6 Better Business for a Better World -- PART THREE The For All Leadership Call -- Chapter 7 Leading to a Great Place to Work For All -- Chapter 8 The For All Rocket Ship -- Notes -- Thanks -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Z -- About Us -- Authors

Build your best life by forging your own path to business success After speaking to companies such as Merck, Land O'Lakes, and Cargill, and to over 2000 audiences across the world, Damian Mason, successful businessman, agriculturalist, podcaster, and writer, wants to help you achieve your entrepreneurial goals and live a better life. While other business books claim to tell you how to reach success, they fall short because they don’t address the fact that success is different for each of us. Do Business Better helps you define success on your terms, then shows you how to achieve it. You’ll learn the Four Unwavering Traits of Entrepreneurial Success and how to discover the differences between routines and habits, then implement your changes through meaningful actions that create permanent improvement. Along the way, you’ll learn from real-world examples and relatable stories, and discover a wealth of applicable advice on starting, managing, and growing your own enterprise. Discover your best life, then build a path to achieve it Learn how other entrepreneurs have adapted their lives to achieve their goals Find out what’s really standing between you and your dreams Rid yourself of ineffective thinking patterns and develop habits that actually help you Do Business Better is the go-to guide for business people, entrepreneurs, and the self-employed looking to jumpstart their journey and build their dreams into reality. If your goal is prosperity, longevity, and a life and business on your terms, this book is for you.

CMI MANAGEMENT BOOK OF THE YEAR 2021 - SHORTLIST 'Business Recoded is a great source of inspiration for leaders who want to explore, shape and prepare themselves for the future.' ALEXANDER OSTERWALDER, author of Business Model Generation and The Invincible Company 'It is not often that we have moments of magic in any business. What Peter has given us is more than just ideas and inspiration, but a whole way of thinking about how we could reinvent our future, and start making it happen tomorrow.' ALBERTO UNCINI-MANGANELLI, GM and SVP, Adidas 'With energy, enthusiasm and a deep reservoir of fantastic examples, Peter Fisk maps out what each of us needs to do in order to re-calibrate ourselves and our organizations to create the future. Business Recoded is persuasive and compelling.' STUART CRAINER, founder, Thinkers50 'Peter Fisk’s excellent new book, Business Recoded, will help ‘recode’ your business by tapping into the minds of some of the world’s most brilliant business leaders. It’s a must-read for anyone in need of a quick fix of inspiration and tried-and-tested advice.' MARTIN LINDSTROM, author of Buyology and Small Data 'Peter Fisk is a terrific storyteller with an encyclopaedic grasp of best business practices across the globe. If you want to disrupt the future of your business, this book is your decoder ring.' WHITNEY JOHNSON, author of Disrupt Yourself 'A brilliant collection of practical guidelines intended to refresh and reinvent our mindsets, from a global thoughtful leader with vast experience in management development.' SANTIAGO INIGUEZ, President of IE University. 'Business Recoded is definitely a must-read for leaders that want to succeed with their organizations in our fast-changing world.' ANTONIO NIETO-RODRIGUEZ, author of The Project Revolution Business needs a new code for success! Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater. Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures. The old codes that got us here don't work anymore. Moving forwards needs a new mindset. Business Recoded is for business leaders who seek to progress in today’s rapidly changing world, and to create the organisations that will thrive in tomorrow's world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact. It dives deep into the minds of some of today's most inspiring business leaders - people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin. Learn from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more. The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It's about you – realising your future potential - by developing your own codes for more enlightened progress, personal and business success. Do you have the courage to create a better future, for you and your business?