Better Mousetrap

Discover the secrets behind some amazing inventions! Through observation, experimentation, and perseverance, humansthrough the ages have managed to solve a whole array of perplexingproblems. These solutions have included such incredible inventionsas the parachute, the periscope, the solar water heater, thesuspension bridge, the stethoscope, and many more. Now, with Builda Better Mousetrap in hand, you too can experience your own Eureka!moments of inspiration and sharpen your problem-solving skills aswell, while you explore the history and science behind some of theworld's most exciting inventions. With this collection of fascinating, hands-on projects you'lldiscover the answers to such intriguing questions as: Who inventedthe hovercraft? Why is there a hole in the top of a parachute? Whatis an Aerobie and why does it fly so well? And you'll be encouragedto come up with your own awesome inventions. With easy-to-followinstructions on how to make everything from a rocket, to akaleidoscope, to a bottle organ, Build a Better Mousetrap is filledwith enough exciting projects and challenges to get you started ona lifetime of invention.

Learn about the role that patent models played in American history--and even learn to build your own replica! Patent models, working models required for US patent filings from 1790 to 1880, offer insight into--and inspiration from--a period of intense technological advancement, the Industrial Revolution. The Rothschild Patent Model Collection consists of thousands of patent models, many from the 19th century. This book features the most outstanding of these patent models, and offers deep insight into the cultural, economic, and political history of the United States. This book not only catalogs hundreds of the most compelling models from the collection, but shows you how to build your own replicas of several selected models using Lego, 3D printing, and other materials and techniques.

It touches all our lives-our triumphs and tragedies, our proudest achievements, our most traumatic disasters. Alloyed of love and fear, death and fire, and the inscrutable acts of the gods, insurance is indeed the force that binds the universe together. Hardly surprising, therefore, that Frank Carpenter, one of the foremost magical practitioners of our age, felt himself irresistibly drawn to it. Until, that is, he met Jane, a high-flying corporate heroine with an annoying habit of falling out of trees and getting killed. Repeatedly. It's not long before Frank and Jane find themselves face to face with the greatest enigma of our times: When is a door not a door? When it's a mousetrap.

Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies behind some of the world's leading companies.

Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice. A provocative and insightful look at the chase, The Better Mousetrap lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice.

A novel set in the magical offices of The Portable Door, now a majorly fantastical film starring Christoph Waltz, Sam Neill, and Miranda Otto. “Tom Holt may be the most imaginative satirist to land on our shores since Douglas Adams.” — Christopher Moore, New York Times bestselling author It touches all our lives – our triumphs and tragedies, our proudest achievements, our most traumatic disasters. Alloyed of love and fear, death and fire, and the inscrutable acts of the gods, insurance is indeed the force that binds the universe together. Hardly surprising, therefore, that Frank Carpenter, one of the foremost magical practitioners of our age, felt himself irresistibly drawn to it. Until, that is, he met Jane, a high-flying corporate heroine with an annoying habit of falling out of trees and getting killed. Repeatedly. It's not long before Frank and Jane find themselves face to face with the greatest enigma of our times: When is a door not a door? When it's a mousetrap. The J.W. Wells & Co. Series: The Portable Door In Your Dreams Earth, Air, Fire and Custard You Don't Have to Be Evil to Work Here, But It Helps The Better Mousetrap May Contain Traces of Magic Other titles from Tom Holt: Doughnut When It's A Jar The Outsorcerer's Apprentice The Good, the Bad and the Smug The Management Style of the Supreme Beings An Orc on the Wild Side Holt Writing as K. J. Parker: Sixteen Ways to Defend a Walled City How To Rule An Empire and Get Away With It A Practical Guide to Conquering the World

Melodrama / 5m, 3f / Int. The author comes forth with another hit about a group of strangers stranded in a boarding house during a snow storm, one of whom is a murderer. The suspects include the newly married couple who run the house, and the suspicions that are in their minds nearly wreck their perfect marriage. Others are a spinster with a curious background, an architect who seems better equipped to be a chef, a retired Army major, a strange little man who claims his car has overturned in a drift, and a jurist who makes life miserable for everyone. Into their midst comes a policeman, traveling on skis. He no sooner arrives, than the jurist is killed. Two down, and one to go. To get to the rationale of the murderer's pattern, the policeman probes the background of everyone present, and rattles a lot of skeletons. Another famous Agatha Christie switch finish! Chalk up another superb intrigue for the foremost mystery writer of her time.

In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over-engineering the forecast - including rafts of data and complex 'black box' equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Art Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The text is liberally illustrated with tables, diagrams and examples. The final extended case study provides the reader with an opportunity to test out their knowledge. Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making.