Blockchain And Other Emerging Technologies For Digital Business Strategies

This book aims to explore the aspects of strategic leadership in a digital context together with the cyber-physical relationships whilst performing business activities. Furthermore, this book looks to investigate the interactions from both the organization strategy including the cross-functional actors/stakeholders whom are operating within the organization and the various characteristics of operating in a cyber secure ecosystem. The book provides a valuable reference for IT directors, strategic leaders, cybersecurity experts, network security professionals. It is also aimed at researchers seeking to obtain a more profound knowledge of machine learning and deep learning in the context of cybersecurity. Furthermore, the book is an exceptional advanced text for Ph.D. and master’s degree programs in cybersecurity, network security and computer science. Each chapter is written by an internationally renowned expert who has extensive experience in law enforcement, industry or academia. Furthermore, this book blends advanced research findings with practice-based methods to provide the reader with advanced understanding and relevant skills.

This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine new developments that change the rules of traditional management. The chapters focus mainly on blockchain technologies and digital business in the "Industry 4.0" context, covering such topics as accounting, digitalization and use of AI in business operations and cybercrime. Intended for academics, blockchain experts, students and practitioners, the book helps business strategists design a path for future opportunities.

Blockchain technology has emerged as a transformative force in various industries, including digital marketing. This book provides a comprehensive overview of blockchain's potential impact on the digital marketing landscape, exploring its historical context, core concepts, security issues, and numerous applications. The book begins with an introduction that highlights the significance of blockchain in digital marketing. It sets the stage for a deep dive into the subject, emphasizing the potential of blockchain to revolutionize the industry and reshape the way marketers operate. A historical overview offers insight into the origins and development of blockchain technology. Starting with the creation of Bitcoin, the chapter explores key milestones that have influenced the adoption of blockchain across industries, including digital marketing. Understanding the historical context helps readers appreciate the evolution and impact of blockchain technology. The subsequent chapters delve into the core concepts of blockchain. Readers are introduced to the fundamental principles that underpin this technology, such as decentralization, immutability, and consensus mechanisms. By explaining how blockchain operates, the book equips marketers with the knowledge necessary to grasp its potential benefits and implications in the digital marketing realm. Types of blockchains are explored, including public, private, and consortium blockchains. Each type has its unique characteristics, use cases, and relevance to digital marketing. By examining these different types, marketers can gain a comprehensive understanding of the blockchain landscape and determine which blockchain solution suits their specific needs. The book addresses security issues associated with blockchain technology. While blockchain is renowned for its robust security features, it is not without vulnerabilities. This chapter explores potential security risks, such as hacking and 51% attacks, and offers insights into how marketers can mitigate these risks when utilizing blockchain in their digital marketing strategies. The integration of blockchain with cryptocurrencies is another area explored in the book. It examines how cryptocurrencies and blockchain are interconnected, highlighting the impact of cryptocurrencies on the digital marketing ecosystem. The chapter provides valuable insights into the evolving relationship between blockchain and cryptocurrencies, offering marketers new perspectives on leveraging this synergy. The application of blockchain in various sectors of digital marketing is explored extensively throughout the book. Industries such as video games, social media, content writing, eCommerce, and advertising are examined in detail, showcasing how blockchain technology can revolutionize these domains. From enhancing trust and security to streamlining transactions and enabling decentralized marketplaces, blockchain presents countless opportunities for digital marketers. The book also examines the integration of artificial intelligence (AI) and blockchain technology. It explores the impact of this combination on search engine optimization (SEO), chatbots, web security, data science, text mining, and search engines. The fusion of AI and blockchain has the potential to reshape these areas, offering marketers new ways to harness the power of data and automation. Throughout the book, the future implications of blockchain in digital marketing are discussed. The potential for blockchain-powered marketplaces, reputation management systems, and management tools is explored, providing readers with a glimpse into what lies ahead. The book encourages marketers to embrace blockchain as a disruptive force that will shape the future of the industry. "Blockchain in Digital Marketing: A New Paradigm of Trust" offers a comprehensive exploration of blockchain's potential impact on the digital marketing landscape. By providing historical context, explaining core concepts, addressing security issues, and examining various applications, the book equips marketers with the knowledge and insights necessary to leverage blockchain technology effectively. With its potential to revolutionize trust, transparency, and transactional efficiency, blockchain holds immense promise for digital marketers seeking innovative solutions in an evolving digital landscape.Enjoy reading

Blockchain and Beyond: Emerging Technologies That Will Shape Our Future is a book that explores the exciting world of emerging technologies and their potential to transform the way we live, work, and interact with the world around us. The book starts by introducing blockchain technology, which is one of the most promising and disruptive technologies of our time. It explains how blockchain works, its applications, and the benefits it can provide to different industries, such as finance, supply chain, and healthcare. The book then moves on to discuss other emerging technologies, such as artificial intelligence, the Internet of Things, 3D printing, and renewable energy. Each technology is explained in detail, including its potential applications and its impact on different aspects of our lives, from business to society as a whole. Throughout the book, the authors highlight the opportunities and challenges associated with these emerging technologies. They discuss the ethical, social, and environmental implications of these technologies, and how we can ensure that they are developed and deployed in a responsible and sustainable manner. The book also features 15 chapters, each dedicated to a specific topic related to these emerging technologies. The chapters provide detailed information, real-world examples, and practical advice on how to harness the power of these technologies and navigate their challenges. Overall, Blockchain and Beyond is a must-read for anyone interested in the exciting world of emerging technologies and their potential to shape our future. It provides a comprehensive and insightful overview of these technologies, their applications, and their impact on different aspects of our lives.

This book constitutes selected peer-reviewed proceedings of the 2nd International Conference on Signals, machines, and Automation (SIGMA 2022). This book includes papers on technologies related to electric power, manufacturing processes & automation, biomedical & healthcare, communication & networking, image processing, and computation intelligence. The book will serve as a valuable reference resource for beginners as well as advanced researchers in the areas of engineering & technology.

Acknowledging the smart cities phenomenon not as a future goal but as an active part of our present, this book critically examines the strategies, business models, practices, tools, and actions needed to ensure that smart cities deliver the solutions they promise.

Keeping up with fast evolving technology is a challenge that every business leader faces. As organisations start to wake up to the Fourth Industrial Revolution, it’s becoming more important than ever to be able to utilise and exploit new digital platforms. With the simple aim of demystifying blockchain for business leaders, The Executive Guide to Blockchain offers a jargon-free explanation and framework to better understand blockchain technologies and their impact on organizations. Enabling any business leader with or without specific computing knowledge to reap the benefits of blockchain whilst understanding the limitations, this book will empower you to: Identify opportunities for blockchain in your own business sectors Understand smart contracts and their relationship with the law Create a blockchain strategy and business case Implement blockchain technologies and maximise their potential. Written by experts in non-technical language, this practical resource can be applied to any industry, and arm you with the knowledge needed to capture the possibilities of digital business.

The convergence of blockchain and Internet of things (IoT) powered by data and artificial intelligence (AI) is on the agenda of several big companies and some of them have already started using its implementations, initiatives, and solutions in various projects. In this book, the author calls the convergence of these three technologies: the blockchain of intelligent things. This book is targeted to help a broad audience, including anyone interested in and responsible for vision, projects, and implementations of blockchain, IoT, and AI in medium-sized companies and large enterprises. This would include business and technology managers, IT professionals, and last but not least, business or technology students, looking to broadening their knowledge and expertise. This book is number two in a series of four books. The first chapters of the book take you from the convergence of blockchain and IoT, via an overview of the most important blockchain of things projects such as IOTA, and the industries, which are heavily being disrupted, into the blockchain of intelligent things, which essentially adds the business value of data science and AI. Further topics you will find in this book include chapters such as required skills, jobs and future, industrial IoT (IIoT) platforms, and opportunities, challenges, and trends of the blockchain of intelligent things. Readers looking for a methodology to engage in blockchain, IoT, and/or AI projects, can find a comprehensive description in my previous book New World Technologies: 2020 and Beyond.