Bollywood Boom

Bollywood in Britain provides the most extensive survey to date of the various manifestations and facets of the Bollywood phenomenon in Britain. The book analyzes the role of Hindi films in the British film market, it shows how audiences engage with Bollywood cinema and it discusses the ways the image of Bollywood in Britain has been shaped. In contrast to most of the existing books on the subject, which tend to approach Bollywood as something that is made by Asians for Asians, the book also focuses on how Bollywood has been adapted for non-Asian Britons. An analysis of Bollywood as an unofficial brand is combined with in-depth readings of texts like film reviews, the TV show Bollywood Star (2004) and novels and plays with references to the Bombay film industry. On this basis Bollywood in Britain demonstrates that the presentation of Bollywood for British mainstream culture oscillates between moments of approximation and distancing, with a clear dominance of the latter. Despite its alleged transculturality, Bollywood in Britain thus emerges as a phenomenon of difference, distance and Othering.

In Transcultural Communication, Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world. Includes examples of mediatization and transcultural communication from a variety of cultural contexts Covers an array of different types of media, including mass media and digital media Incorporates discussion of transcultural communication in media regulation, media production, media products and platforms, and media appropriation

This collection of forty new essays, written by the leading scholars in adaptation studies and distinguished contributors from outside the field, is the most comprehensive volume on adaptation ever published. Written to appeal alike to specialists in adaptation, scholars in allied fields, and general readers, it hearkens back to the foundations of adaptation studies a century and more ago, surveys its ferment of activity over the past twenty years, and looks forward to the future. It considers the very different problems in adapting the classics, from the Bible to Frankenstein to Philip Roth, and the commons, from online mashups and remixes to adult movies. It surveys a dizzying range of adaptations around the world, from Latin American telenovelas to Czech cinema, from Hong Kong comics to Classics Illustrated, from Bollywood to zombies, and explores the ways media as different as radio, opera, popular song, and videogames have handled adaptation. Going still further, it examines the relations between adaptation and such intertextual practices as translation, illustration, prequels, sequels, remakes, intermediality, and transmediality. The volume's contributors consider the similarities and differences between adaptation and history, adaptation and performance, adaptation and revision, and textual and biological adaptation, casting an appreciative but critical eye on the theory and practice of adaptation scholars--and, occasionally, each other. The Oxford Handbook of Adaptation Studies offers specific suggestions for how to read, teach, create, and write about adaptations in order to prepare for a world in which adaptation, already ubiquitous, is likely to become ever more important.

The partitioning of British India into independent Pakistan and India in August 1947 occurred in the midst of communal holocaust, with Hindus and Sikhs on one side and Muslims on the other. More than 750,000 people were butchered, and 12 million fled their homes -- primarily in caravans of bullock-carts -- to seek refuge across the new border: it was the largest exodus in history. Sixty-seven years later, it is as if that August never ended. Renowned historian and journalist Dilip Hiro provides a riveting account of the relationship between India and Pakistan, tracing the landmark events that led to the division of the sub-continent and the evolution of the contentious relationship between Hindus and Muslims. To this day, a reasonable resolution to their dispute has proved elusive, and the Line of Control in Kashmir remains the most heavily fortified frontier in the world, with 400,000 soldiers arrayed on either side. Since partition, there have been several acute crises between the neighbors, including the secession of East Pakistan to form an independent Bangladesh in 1971, and the acquisition of nuclear weapons by both sides resulting in a scarcely avoided confrontation in 1999 and again in 2002. Hiro amply demonstrates the geopolitical importance of the India-Pakistan conflict by chronicling their respective ties not only with America and the Soviet Union, but also with China, Israel, and Afghanistan. Hiro weaves these threads into a lucid narrative, enlivened with colorful biographies of leaders, vivid descriptions of wars, sensational assassinations, gross violations of human rights -- and cultural signifiers like cricket matches. The Longest August is incomparable in its scope and presents the first definitive history of one of the world's longest-running and most intractable conflicts.

Scotland: Global Cinema focuses on the explosion of filmmaking in Scotland in the 1990s and 2000s. It explores the various cinematic fantasies of Scotland created by contemporary filmmakers from all over the world who braved the weather to shoot in Scotla

The Book is a window on Indian cultural diplomacy, which is set against the backdrop of its ethos of 'Vasudhaiva Kutumbakam' (The World is a Family). It is pivoted to the 'Idea of India' that gets manifested through acceptance of diversity and celebration of pluralism. The Book in 15 chapters under 8 sections provides a comprehensive picture on the concept of cultural diplomacy; its relationship with public diplomacy and soft power; its place in the diplomatic architecture and its growing centrality. Unlike soft power, cultural diplomacy is not in the paradigm of power. The Book also provides an in depth study on the origins and evolution of Indian cultural diplomacy over the years. It reviews the role of the Ministries of Culture and External Affairs and the Indian Council for Cultural Relations (ICCR). It examines various instrumentalities, such as Cultural Agreements, Festivals of India, Cultural Centres and Chairs of Indian Studies, used by India, to achieve its objectives. The role played by Education, Media and Diaspora, as bridge builders is evaluated. The Book peeps into global cultural hubs, like the Smithsonian Institution in Washington DC and the working of cultural diplomacy at grassroots level at Chandigarh and Chicago. Two chapters in the Book look at the operation of cultural diplomacy in the Indian diplomatic missions and foreign diplomatic missions in India. This adds a practical dimension to the conceptual framework, as seen by practitioners of diplomacy. The final chapter provides an overview on the existing reality. A section on 'The Way Ahead' makes a number of practical recommendations in five clusters, to take cultural diplomacy to a higher plateau. Finally, it raises a set of pertinent issues and points for consideration by theoreticians and practitioners of cultural diplomacy. The Book would serve as a useful reference point for further studies, as it fills the existing void in the literature on cultural diplomacy.

The geographical diversity of the Indian diaspora has been shaped against the backdrop of the historical forces of colonialism, nationalism and neoliberal globalization. In each of these global moments, the demand for Indian workers has created the multiple global pathways of the Indian diasporas. The Routledge Handbook of the Indian Diaspora introduces readers to the contexts and histories that constitute the Indian diaspora. It brings together scholars from different parts of the globe, representing various disciplines, and covers extensive spatial and temporal terrain. Contributors draw from a variety of archives and intellectual perspectives in order to map the narratives of the Indian diaspora. The topics covered range from the history of diasporic communities, activism, identity, gender, politics, labour, policy, violence, performance, literature and branding. The handbook analyses a wide array of issues and debates and is organised in six parts: • Histories and trajectories • Diaspora and infrastructures • Cultural dynamics • Representation and identity • Politics of belonging • Networked subjectivities and transnationalism. Providing a comprehensive analysis of the diverse social, cultural and economic contexts that frame diasporic practices, this key reference work will reinvigorate discussions about the Indian diaspora, its global presence and trajectories. It will be an invaluable resource for academics, researchers and students interested in studying South Asia in general and the Indian diaspora in particular.