Book Value Categories And The Acceptance Of Technological Changes In English Book Production

For more than 20 years now, the publishing industry has been highly influenced by innovations in digital technology. This is not the first time that technological changes affect the book trade. Both the printing press and industrialized production methods vitally changed the book industry in their time. With a macroscopic, comparative approach, this book looks at the transitional phases of the book of the fifteenth and nineteenth centuries to locate distinctive patterns in the acceptance of new technologies. Using specific book value categories, which shape the acceptance context of innovations in book production, helps us find continuities and discontinuities of these patterns. It also offers a better understanding of current developments in publishing in the digital age.

1. Basic Concepts: Value and Acceptance2. The Gutenberg Age3. The Industrial Age4. The Digital Age.

An effective tool for reading postcolonial con/texts, ideology also provides a matrix to grasp the world, enabling collective political action. This interdisciplinary volume reflects that each position is subject to asymmetrical power relations, with critiques of ideological manifestations occurring in intersecting cultural, social, and political configurations.

The monograph series Oxford Studies in Medieval Literature and Culture showcases the plurilingual and multicultural quality of medieval literature and actively seeks to promote research that not only focuses on the array of subjects medievalists now pursue—in literature, theology, and philosophy, in social, political, jurisprudential, and intellectual history, the history of art, and the history of science—but also that combines these subjects productively. It offers innovative studies on topics that may include, but are not limited to, manuscript and book history; languages and literatures of the global Middle Ages; race and the post-colonial; the digital humanities, media and performance; music; medicine; the history of affect and the emotions; the literature and practices of devotion; the theory and history of gender and sexuality, ecocriticism and the environment; theories of aesthetics; medievalism. The Middle English Book addresses a series of questions about the copying and circulation of literature in late medieval England: How do we make sense of the variety of manuscripts surviving from this period? Who copied and disseminated these diverse manuscripts? Who read the literary texts that they transmit? And what was the relationship between those copying literature and those reading it? To answer these questions, this book examines 202 literary manuscripts from the period 1350 to 1500. First, this study suggests that most surviving manuscripts fall into four categories, depending on the proximity and relationship of that manuscript's scribes and readers. But beyond proposing these new categories, this book also looks at the history of writing practices, and demonstrates the ubiquity of bureaucracies within late medieval England. As a result, The Middle English Book argues that literary production was a decentered affair, one that took place within these numerous, modest, yet complex, bureaucracies. But this book also argues that, because literary production arose in such scattered bureaucracies, manuscripts were local products, produced within the cultural and economic milieu of their users. Manuscripts thus form a fundamentally different sort of cultural artefact than the printed books with which we are familiar—a form of centralized, urbanized, and commercialized textual production that was just over the historical horizon in late medieval England.

'Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.' – Eli Noam, Columbia Business School 'A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.' – Gillian Doyle, University of Glasgow 'In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.' – David Craig, University of Southern California In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.' – Gregory Ferrell Lowe, University of Tampere With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC Explains strategic theory and concepts with insight and clarity Shows how to understand change and decision-making within media organizations. This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.

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