Books On Demand

The basic business model of the book publishing industry remained largely unchanged between the Great Depression and the turn of the Millennium. Print a lot of books, try to get them reviewed so that stores would stock them on consignment, advertise, then hope that they don't come back as returns. Small imprints and self-publishers were reduced to begging distributors to accept their titles at discounts of 60% or more, and were expected to accept returns in any condition and quantity. Print-on-demand book publishing, combined with short-discount distribution and Internet marketing, is turning the publishing business on its head. For the first time, authors are finding that they can launch their own publishing businesses and earn more from their writing than they would with a major trade publisher. Small imprints can invest their scarce resources in acquiring, designing and promoting new titles, rather than gambling on tons of books that cost money to keep in inventory. This book details the new method with which authors and publishers alike can use POD to cut costs and increase profits, while reaching new readers through the magic of Internet marketing.

Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, it stimulates growth - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. DEMAND is a book with breakout general non-fiction potential which searches for clues as to where demand really comes from, and why, and how we might control it.

“If you want to understand the most immersive new communications medium to come along since cinema… I’d suggest starting with Mr. Bailenson’s [book].” —Wall Street Journal Virtual reality is able to effectively blur the line between reality and illusion, granting us access to any experience imaginable. These experiences, ones that the brain is convinced are real, will soon be available everywhere. In Experience on Demand, Jeremy Bailenson draws upon two decades spent researching the psychological effects of VR to help readers understand its upsides and possible downsides. He offers expert guidelines for interacting with VR, and describes the profound ways this technology can be put to use to hone our performance, help us recover from trauma, improve our learning, and even enhance our empathic and imaginative capacities so that we treat others and ourselves better.

Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory: buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.

Stewart Brand famously declared, “Information wants to be free.” Except he didn’t (not really). And it doesn’t. Information is much more complicated than that. What information really wants—what makes it more valuable, useful, and immediate, Joshua Gans argues—is to be shared. Using the tools and logic of information economics, Gans shows how sharing enhances most information’s value. He also shows how the business models of traditional media companies, gatekeepers who have relied on scarcity and control, have collapsed in the face of new technologies. Equally important, he argues that sharing can revive moribund, threatened industries even as he examines platforms that have, almost accidentally, thrived in this new environment. Provocative, intriguing, and useful, Information Wants to Be Shared will change the way you think about your ideas and the media you use to consume and produce them. HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional.

WordPress on Demand will cover both WordPress.com and WordPress.org in a visual, step-by-step format. In addition to offering detailed guidance on how to complete dozens of common WordPress tasks, this book will provide real-world advice and suggestions on how to save time, avoid frustration, and create a high-quality, well-designed site that attracts an audience and achieves results. WordPress on Demand will be based on WordPress version 3.5.1. In this book, readers will learn how to: • Decide between hosted WordPress.com and self-hosted WordPress (WordPress.org) • Choose the right domain name and web host • Set up a WordPress website in minutes • Configure WordPress settings that control privacy, search engine visibility, and more • Choose, install, and customize themes • Create, format, and manage pages and posts • Add media files including images, audio, video, and documents • Choose, install, and customize sidebar widgets • Choose, install, and configure self-hosted WordPress plugins • Add and manage custom menus • Make the most of WordPress.com free and premium features • Create and manage a site with multiple users • Manage user comments and comment spam • Import, export, and back up WordPress sites • Design a site that works on mobile devices Bonus content includes: • Workshops that show readers how to enhance their feeds, create a private WordPress site, optimize their site for search engines, and more • Shortcuts, advice, and cautions to save time and frustration • Design tips to help readers create a high-quality site even if they have no design background • Recommended plugins and themes