Brand Enigma

Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands, the book outlines an alternative but stimulating, and highly effective method of putting the brand at the centre of the business. At the heart of this approach is the Brand Dream Model. Developed and perfected over several years, the model has helped to generate breakthroughs for many of the world’s leading brands and corporations. It has also been applied to educational establishments and as part of a strategy development programme for a government department. Using deceptively simple methods based on experiential, as opposed to analytical, techniques, the Brand Dream Process reveals the past strengths of the brand, its current characteristics and future potential. When the process involves everyone from the board to the marketing department and front line staff, it also generates a shared understanding of the business, its values and goals. Brand Enigma gives you the tools to put your brand and business in a class apart from the competition. "... for breaking the norm and looking at a brand from a team perspective, this is one of the best. There's no breakthrough point with more conventional approaches to brand development. This immerses you. It's a still-hidden gem that many other companies should try." --Chris Priest, VP Marketing Europe Digital Appliances, LG "What an extraordinary learning experience for our company. The Brand Dream let us express ourselves and get to a meaningful result unlike any other event that I have ever been a part of." --Kenny Kahn, Chief Strategic Officer, Iverify "We have never done anything like this before! We found the experience enlightening, our objective was our brand image, which we feel we achieved admirably. However the unexpected benefit was an emotional and adrenalin-filled roller coater of a team-building exercise." --Andrew Jankel, Managing Director, Jankel Armouring "It brought people together in a way that other brand development approaches would not ... If you have a brand in the doldrums, it’s an outstanding tool to reinvigorate it." --Nick Shepherd, former senior marketing executive, Kraft Foods "When you give anyone a mechanism for analysing the world, you empower them. It’s partly because the model is so simple that it is blindingly successful." --David Bott, Director of Innovation Platforms, the Technology Strategy Board

Business branding is big business - but the biggest growth area of branding and marketing today is personal branding. In this highly competitve business landscape it's easy to get lost in a field of red poppies.

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

How To Start Your Own Shoe Company is for anyone with the dream of starting a shoe company of their own. The book follows the launch of two small start-up shoe companies. Each company has its own style of shoes and business plan. In each chapter we will describe a requirement or process, then we will take some time to explain how each new shoe brand will tackles the challenges. How To Start Your Own Shoe Company covers many important topics such as; how to go about creating your shoe brand identity, how to legally set-up your shoe company, how to register trademarks and apply for patents, how to get your shoes designed, built, paid for, and how to go about selling your shoes. We will also cover topics like how to import shoes, international distribution, how to pay overseas vendors and capital requirements. 8.5x 11 Soft Cover 12 Chapters, 170 Pages.

In the history of modern theatre, Ibsen is one of the dominating figures. The sixteen chapters of this 1994 Companion explore his life and work, providing an invaluable reference work for students. In chronological terms they range from an account of Ibsen's earliest pieces, through the years of rich experimentation, to the mature 'Ibsenist' plays that made him famous towards the end of the nineteenth century. Among the thematic topics are discussions of Ibsen's comedy, realism, lyric poetry and feminism. Substantial chapters account for Ibsen's influence on the international stage and his challenge to theatre and film directors and playwrights today. Essential reference materials include a full chronology, list of works and essays on twentieth-century criticism and further reading.

Naveen Kumar Bandaru, a seasoned entrepreneur, TEDx speaker, and visionary founder of BOLD KNIGHT, unveils a transformative guide in his upcoming book. With over a decade of expertise in retail and engineering, Naveen has empowered numerous small-scale business owners for enduring success. As the CEO of BOLD KNIGHT, he pioneers cutting-edge technology, including AI-based virtual trial rooms like DHARPAN, revolutionizing the retail landscape. Certified in Six Sigma, PMP, and ISO 9001, Naveen's commitment to quality and process excellence shines through. Stay tuned for his upcoming book, a beacon for aspiring entrepreneurs, offering profound insights into the journey of entrepreneurship and leadership.

Critical Acclaim for Secret Weapons of World War II "Breuer has produced yet another collection of rip-roaring tales. . . . A delightful addition to the niche that Breuer has so successfully carved out." -Publishers Weekly "It is Breuer's portrayal of the competition for technological superiority between the Allies and the Nazis that grabs the reader and shows the significance of each wartime discovery and invention." -State Journal-Register, Springfield, Illinois In the fast-paced, suspenseful Secret Weapons of World War II, noted military historian William Breuer chronicles the clandestine battle that occurred between the brilliant scientists and codebreakers of the Allies and the Axis powers. Re-creating the covert missions, hoaxes, spying, conspiracies, and electronic sleuthing, Breuer deftly uncovers the spectacular feats of the fascinating men and women who determined the outcome of the war-providing an unprecedented look at the least-known operations and plots conducted by both sides.