Brand Management In Canadian Law

"This book considers brand management from a legal perspective and in a clear and understandable fashion. The components that make up a brand, a consumer's perception of a brand, brand equity, brand leverage and integration are discussed initially. Additional chapters deal with legal considerations relating to choice of a brand name, branding on the internet, protecting the components of a brand and developing effective brand management policies. Many textbooks deal with trade mark law and other legal doctrines that apply to a brand and the components that make up a brand. However, this material does not typically provide any assistance concerning how the legal doctrines relate to brand management. This new edition adds significant new material concerning concepts such as phishing and related problems, sale of counterfeits on the internet, metatags, keywords and search engine rankings, and basic business oriented rules concerning trade mark use that are consistent with the requirements of the Act and should be followed in all cases. Updates to the publication have taken into account case law developments decided since the second edition."--pub. desc.

This book provides a comprehensive legal background needed for effective brand marketing including trademark law and important other legal areas.

The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.