Brandchild

Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index.

Tim Sudworth presents an overview of innovative and dynamic ways of reaching out to young people. The book includes examples of work with schools, youth congregations, engaging young people in more traditional services and outreach projects.

Computer game designers craft techniques to titillate children with sex and violence, while social media developers infiltrate and shape children's social and emotional worlds to compel them to spend more and more monetizable time online. America's schools are being transformed into profit centers while children are subjected to increasingly regimented teaching that thwarts curiosity and creativity, numbing the joy of learning. And children's chronic health problems, from asthma to cancer, autism, and birth defects, steadily escalate as thousands of new industrial chemicals are dumped into their environments. Nelson Mandela once sagely remarked that "there can be no keener revelation of a society's soul than the way it treats its children." The problem today, as Joel Bakan reveals, is that business interests have made protecting children extremely difficult.

This moving account of loss, grief, healing, and spiritual awakening is written and narrated by three individuals: Louise Brandson, Laura Brandson, and Rhiann Hosking. It traces the aftermath of the sudden death, in a horrific automobile accident, of a central figure in the three authors' lives - a husband, father, and grandfather, respectively. This book as well, is an empowering account of the journey through domestic abuse and ultimate triumphant over the life altering effects experienced by author Laura Brandson and family. Each individual describes her path from the initial shock through the grieving process toward healing and spiritual awakening. This work will appeal to those who have lost a loved one or lived through domestic abuse, and are searching for solace. At it's heart, this work explores the beautiful and mystical nature of life and life after death.

The book interrogates the value of play as an essential component of learning, and the essential role of play in a technological society’s aspirations for progress. Drawing upon the philosophy of technology, this book provides parents, teachers and teacher educators with a critique of predominant perspectives regarding the young child’s increasingly hi-tech world.