Broadcasting Broadcast Advertising
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Broadcast Advertising in Canada
Author | : O. J. Firestone |
Publsiher | : Ottawa, University of Ottawa Press |
Total Pages | : 388 |
Release | : 1966 |
Genre | : Advertising Canada |
ISBN | : UCAL:B3977355 |
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Media Promotion Marketing for Broadcasting Cable the Internet
Author | : Susan Tyler Eastman,Douglas A. Ferguson,Robert Klein |
Publsiher | : CRC Press |
Total Pages | : 351 |
Release | : 2012-11-12 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781136024825 |
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This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design.
Advertising in the Broadcast Media
Author | : Elizabeth J. Heighton,Don R. Cunningham |
Publsiher | : Unknown |
Total Pages | : 370 |
Release | : 1976 |
Genre | : Business & Economics |
ISBN | : UOM:39015003599100 |
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Broadcast Advertising
Author | : National Broadcasting Company |
Publsiher | : Unknown |
Total Pages | : 132 |
Release | : 1929 |
Genre | : Advertising |
ISBN | : STANFORD:20501161526 |
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Promotion and Marketing for Broadcasting and Cable
Author | : Susan Tyler Eastman,Robert A. Klein,Douglas A. Ferguson |
Publsiher | : Unknown |
Total Pages | : 270 |
Release | : 1999 |
Genre | : Broadcasting |
ISBN | : PSU:000043589005 |
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Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Broadcast Advertising in Latin America
Author | : Emma Dorothea Schutrumpf |
Publsiher | : Unknown |
Total Pages | : 32 |
Release | : 1931 |
Genre | : Radio advertising |
ISBN | : UIUC:30112104075624 |
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Broadcast Advertising
Author | : Nadine Josine Julia Curias |
Publsiher | : Unknown |
Total Pages | : 314 |
Release | : 1985 |
Genre | : Electronic Book |
ISBN | : WISC:89012639639 |
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Broadcast Advertising
Author | : Frank Atkinson Arnold |
Publsiher | : Unknown |
Total Pages | : 314 |
Release | : 1933 |
Genre | : Advertising |
ISBN | : IND:30000112761220 |
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