Brochures

A collection of 85 outstanding brochure designs that have proved to be more difficult to nail than most, pieces that have truly pushed designer's creativity and forced them to reach inside.

The nuts and bolts of effective brochure design. The design bar is at an all-time high for those brave enough to participate in the industry. TodayÆs designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This book focuses on developing, creating and implementing brochure designs, while others in the series dissect packaging, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.

This collection of nearly 400 works boldly attests to the importance and effectiveness of innovative brochure design.

Sometimes the clearest way to introduce a topic or provide important information is with a brochure. Creating digital brochures can also provide opportunities for students to practice writing informative texts to convey ideas and using technology to produce and publish writing. Readers of this book will discover how to plan, write, and publish their own digital brochures. They will also learn how to effectively introduce their topic, organize their ideas, format text and graphics, and edit their brochure.

The fifth edition of Brochures presents international designers and showcases complete design solutions and techniques employed. This collection includes more than 250 full spreads which illustrate the complete impact of each brochure through close-ups, covers and inside spreads. The Annual's commentary section explores the unique facet brochures bring to the design arena, including interviews with leading experts: Japanese designer Taku and Satoh and Anders Kornestedt of Finnish Happy F&B; and a discussion between photographer Terry Vine and designer Lana Rigsby. A complete index provides the names of creative personnel, clients, printers, paper specs and coordinates of design firms.

When you give a writing assignment, do your students ever complain that they have nothing to write about? As a teacher, you know that the solution isn't a list of topics, but the ability to brainstorm, organize and clarify information, and develop content into effective prose. These exercises, which focus specifically on the process of writing a brochure, will provide you with all the help you need to teach your students these invaluable skills.

This packet will teach your students a variety of valuable writing skills. They will learn to craft their very own travel brochure, create an information page for a museum exhibit, write a brochure for a creative performance, advertise an item that they are trying to sell, and more!