Building A Coaching Business Ten Steps To Success 2e

This practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do: • What does it take to succeed as a coach? How long does it take? • Why it matters to get practice clients and where to find them • Why is it so important to think like a buyer rather than like a seller? • What can you charge? • How do you make yourself distinctive in a crowded market? • What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time? • How can you exploit social media? • Overcoming your fear of selling: how to sell with integrity • Going for growth: what is involved in building an even bigger business? “Jenny Rogers has the rare ability to offer the lessons of decades of experience in ways which are practical to implement and easy to absorb. This book is comprehensive – offering both high level concept and lots of important details on the kinds of things that differentiate the successful coaching professional from the crowd.” Phil Hayes, Chairman, Management Futures, UK “Another great book from Jenny Rogers... As always with Jenny’s books, a new edition does not simply mean a few typos corrected and a couple of new references.” Jane Cook, Managing Director, Linden Learning, UK “In a marketplace crowded with quick fixes and unrealistic promises, this book is a breath of fresh air!" Leni Wildflower, PhD, PCC, Knowledge Based Coaching in the Workplace, Fielding Graduate University, USA “This book is a must read for anyone who wants to earn a living through coaching." Susan Binnersley, MD h2h resources limited, UK “This is a book that challenges and inspires, and you will find yourself recommending it to other people, who may not even be coaches.” Margaret Kelly, Executive Coach, Margaret Kelly Consulting, UK & Ireland “This book is an obvious must for anybody who wants to build a coaching business. But I would also recommend this inspiring and comprehensive book to anybody who thinks of different options in their professional life.” Dorota Porażka, Vice-President of the Board, DORADCA Consultants Ltd, Poland “I strongly recommend this book.” Ana Oliveira Pinto, Executive Coach, Portugal “This book is a must for coaches wanting business success.” Jacqui Harper, INSEAD lecturer, Communication Coach, Author, Speaker “A must-read for anyone wanting to build a coaching business.” Mark Wakefield, Director, Vogel Wakefield, the counter-consultancy, UK "A clear, systematic and down-to-earth primer on how to start, build and maintain a professional coaching business." Clare Brigstocke, Executive Coach, Lateralshift “Jenny Rogers’ earlier Developing a Coaching Business has been a mainstay for Meyler Campbell Graduates for years, but this new version is even better.” Daniel Burke, Chairman, Meyler Campbell

Use Your Passion to Inspire Action Turn your passion for life into a fulfilling, lucrative career as a motivational coach. Whether you want to inspire others to go after their dreams, achieve their business goals or better manage their everyday life, Entrepreneur Press gives you the steps you need to get started. This hands-on guide shows you how to launch your own successful coaching company. Learn step by step how to establish your business, position yourself as an expert, attract clients and build revenue. Our experts provide real-life examples, sound business advice and priceless tips to put you on your way to making a difference--and making money. Learn how to: Set up your business with minimal startup investment Develop your coaching expertise Build a business brand that gets noticed Capture clients by showing them you’re worth their money Price your service Advertise and publicize to attract more clients Boost profits by expanding your business You already have the motivation and the passion--this guide shows you how to share it with others and make a profit!

In this guide, Oberstein demonstrates why coaching can be a powerful tool to drive organization performance and support the achievement of individual career goals. The solid, understandable process presented in the book encourages and supports positive, long-term change.

Build Your Coaching Skills to Develop Others Coaching has the power to enhance individual, team, and organizational performance. Its interactive process helps individuals set and act upon goals, make better decisions, and produce results. 10 Steps to Successful Coaching offers meaningful advice to help you embrace and elevate your existing coaching skills, drawing upon your strengths as a leader, colleague, or employee to bring out the strengths of others. This book is an entry point for anyone who wants—or has been asked—to do some formal or informal coaching. It’s also for anyone who wants to infuse day-to-day interactions in the workplace with a powerful new skill: development through coaching. With coaching skills quickly becoming essential for anyone who wants to help others develop in the workplace, use this book as your road map to being an effective coach who is ready to listen, encourage, and challenge others to greater achievement. Your coachees will enjoy greater job satisfaction and confidence, and your organization will benefit from this cost-effective way of developing employees and improving productivity. You, as a coach, will discover growth in your working relationships and gain a tremendous sense of accomplishment. This second edition addresses coaching in terms of the broader organization; creating a coaching culture; the impact of technology on the coaching relationship; and goal and accountability setting; overcoming obstacles to good listening; and ending the coaching process. You'll find a diverse array of tools to help you along the way. Examples include: a development plan to highlight existing coaching skills and areas of opportunity sample questions to ask during sessions forms to secure commitment to coaching an assessment to evaluate your organization’s coaching culture.

Coaching Skills is a popular text for coach training schools all over the world, brought to life with dozens of case studies and practical guidance, while also emphasizing the importance of underpinning psychological awareness and understanding. Substantially updated throughout, the latest edition has new material on coaching and the human brain, working with clients on their self-limiting beliefs, new models of understanding what coaching is and being a coach during the psychological stresses of a severe economic recession. Coaching Skills is a popular text for coach training schools all over the world, brought to life with dozens of case studies and practical guidance, while also emphasizing the importance of underpinning psychological awareness and understanding. This book will support you whether you are an experienced coach working with senior executives, or a beginner taking your first steps on the journey to becoming a master-practitioner. The book answers questions such as: •Are there really boundaries between coaching, therapy and training, or is it all more fluid than many people acknowledge? •Which tools and techniques pay dividends every time and which should you avoid? •What are the magic ingredients that determine whether the coach-client relationship works? •Why are goal-setting and questioning such important skills for any coach and how can you acquire them? •How as a coach can you work with clients to make truly transformational changes in their lives? “A straight-forward approach to the simple art of coaching conversations, while offering insight into the complexity and sophistication of coaching for those looking to take their practice to the next level.” Dr Jonathan Passmore

Find satisfaction and financial success with a new career in coaching Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business. This single, reliable book offers straightforward advice and tools for running a successful practice, including: * Seven tools for making a great first impression * Fifteen strategies for landing ten paying clients * Seven secrets of highly successful coaches * Ten marketing mistakes to avoid Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away. Get started in coaching today!

This is your essential companion to being a coach. Author Jenny Rogers distills her decades of experience to guide you through the challenges and pitfalls, joys and rewards, and dos and don’ts of coaching. Whether you are a qualified coach many years into practice, or a trainee moving into your first placement, the book provides a treasure trove of practical strategies and skills, theories and concepts that will enhance your practice. It captures what it takes to be a successful coach, and will support and inspire you to become a more confident, self-reflective practitioner.

Overcome Your Fear of Presenting Are you afraid of public speaking? Do you feel anxious before presenting? Are you worried about making mistakes in front of others and being judged? If so, you are not alone—public speaking and presenting are among the things people fear the most. Conquer your phobia of public speaking with 10 Steps to Successful Presentations. In this second edition, the Association for Talent Development provides an updated 10-step guide to delivering first-rate presentations whether you have several months or just one day to prepare. Discover how to develop a dynamic, engaging presentation and deliver it flawlessly. Learn strategies to reduce stress and become a think-on-your-feet presenter. Master your openings and closings (including the question-and-answer session) and captivate your audience from start to finish. Updated tools offer guidance and reassurance along the way. New content covers: leading virtual presentations telling interesting stories and relatable examples using mindfulness to recover in the moment asking questions to involve the audience.