Building A Successful Home Staging Business

Let Barb Schwarz—the creator of the Home Staging concept—show you what it takes to make it in the Home Staging industry. In 1972, Barb Schwarz coined the term "Staging" to refer to the process of preparing a home for sale, and turned her idea into a brand new industry. Today, thanks to Schwarz's pioneering efforts, Home Staging has become a big business with enormous profit potential. If you are thinking about starting a Home Staging business of your own or just want to improve upon an existing one, then Building a Successful Home Staging Business is the book for you. Written in a straightforward and accessible style, this practical guide will show you exactly how to set up a Home Staging business, and help you run and maintain the business as it grows. Some of the issues outlined throughout these pages include: How to write a business plan, market your company, and make the most of your resources How to work through the consulting, bidding, and Staging processes How to establish solid relationships with real estate agents and brokers How to obtain your Accredited Staging Professional (ASP) designation Filled with in-depth insights, expert advice, and proven strategies that Schwarz has developed over the course of her stellar career, Building a Successful Home Staging Business will put you in the perfect position to profit from the many opportunities that exist in this dynamic market.

Let Barb Schwarz—the creator of the Home Staging concept—show you what it takes to make it in the Home Staging industry. In 1972, Barb Schwarz coined the term "Staging" to refer to the process of preparing a home for sale, and turned her idea into a brand new industry. Today, thanks to Schwarz's pioneering efforts, Home Staging has become a big business with enormous profit potential. If you are thinking about starting a Home Staging business of your own or just want to improve upon an existing one, then Building a Successful Home Staging Business is the book for you. Written in a straightforward and accessible style, this practical guide will show you exactly how to set up a Home Staging business, and help you run and maintain the business as it grows. Some of the issues outlined throughout these pages include: How to write a business plan, market your company, and make the most of your resources How to work through the consulting, bidding, and Staging processes How to establish solid relationships with real estate agents and brokers How to obtain your Accredited Staging Professional (ASP) designation Filled with in-depth insights, expert advice, and proven strategies that Schwarz has developed over the course of her stellar career, Building a Successful Home Staging Business will put you in the perfect position to profit from the many opportunities that exist in this dynamic market.

Today's typical home-buyer wants minimal muss and fuss when it comes to settling into a new home. Many people have an idea of their "dream home," or keep a list of characteristics they want their new house to possess. Many of these sought-after characteristics are common to most home-buyers; but unfortunately for home-sellers, these characteristics are not always readily apparent in a house well lived-in. Many homeowners are beginning to realize that they could sell their house more quickly and effectively if they knew how to present it in a way that's more appealing to buyers. That's where you come in! Start & Run a Home Staging Business is the perfect step-by-step guide for anyone who wants to start their own business putting their design talents to use. This book provides tips for home staging itself, including making a room look more spacious and appealing to buyers, as well as marketing tips for making your expertise seem appealing to homeowners who may not be generating the amount of interest they need to sell their home. Home staging is a rapidly growing industry as homeowners realize their emotional investment in the arrangement of their home may not be what homeowners are looking for. Become part of the growing trend in home staging and put your skills on the market!

Comprehensive, precise, practical guide on how to start, grow and thrive with a home staging business. Crammed with excellent, in-depth training, forms, check lists, and insider details.

Essential DIY Guide to Home Décor and Home Staging “…a must-read when selling your home. This book is a beautiful tutorial that will help you sell your home faster.” ―Cassandra Aarssen, professional organizer and author of The Clutter Connection #1 New Release in How-to & Home, House Plans, and Project Management Are you overwhelmed by the idea of home staging? Don’t know what to do or where to start? In Secrets of Home Staging, award-winning home stager, Karen Prince, guides you through the home staging process with easy home décor ideas, design tips, and advice on how to stage your home to sell. Home staging made simple. Secrets of Home Staging isn’t just an indispensable guide for the everyday homeowner, it’s also geared to realtors and those committed to real estate investing and flipping houses. With potential home buyers pre-shopping homes online and dismissing many of them in as little as three seconds, it is essential your home is staged to look its best. Secrets of Home Staging helps you navigate the home staging process with an easy-to-follow guide. For fans of Joanna Gaines and the real estate world. No matter what your house plan, Secrets of Home Staging offers home interior design advice and tools you need to make your home look great online and in-person. Featuring over 150 color photos, and many practical house interior design tips, Karen gives home sellers everything they need to receive more offers, faster sales, and higher selling prices. Inside you’ll find before-and-after photos and information on easy DIY home improvements that buyers love, project management tips, and: • The 6 steps to successful home staging • Decluttering and decorating ideas that sell • How to determine your “key” rooms If you enjoy real estate books, interior design books, or home decor books─like Elements of Style, Home Body, Life Changing Magic of Tidying Up, Habitat, Inspire Your Home, or The Book on Flipping Houses─you’ll love Secrets of Home Staging.

This New York Times bestselling book is filled with hundreds of fun, deceptively simple, budget-friendly ideas for sprucing up your home. With two home renovations under their (tool) belts and millions of hits per month on their blog YoungHouseLove.com, Sherry and John Petersik are home-improvement enthusiasts primed to pass on a slew of projects, tricks, and techniques to do-it-yourselfers of all levels. Packed with 243 tips and ideas—both classic and unexpected—and more than 400 photographs and illustrations, this is a book that readers will return to again and again for the creative projects and easy-to-follow instructions in the relatable voice the Petersiks are known for. Learn to trick out a thrift-store mirror, spice up plain old roller shades, "hack" your Ikea table to create three distinct looks, and so much more.

The way you live in a home and the way you sell it are twodifferent things. That's the premise of Staging*, a concept thatteaches you to look at your home through a buyer's eyes and makeadjustments to improve its appeal and value. In any real estate market, Staged homes sell faster or sell formore money--or both. With Home Staging, you'll learn how to play upyour home's strong points and improve its presentation. Byrearranging furniture, trimming overgrown bushes, painting a room,and clearing out the clutter, Home Staging will help you spotlightyour property for a fast, profitable sale. Filled with organizing tips and checklists, plus before-and-Stagedphotographs that dramatically show how Staging can transform yourhome inside and out, Home Staging has all the answers you'll needwhen looking to increase the sale price of your home. *Staging is a federally registered trademark of StagedHomes.com

Home staging strategies needed to succeed in a down market Whether a buyer, seller, or real estate agent, the home selling and purchasing process is fraught with potholes that can usually be overcome. But in this weakened housing market, everyone involved in the selling process must increase their efforts. In order to sell homes at top dollar, houses must be "prepared for sales." That’s where Staging comes in. The real estate mantra is no longer location, location, location. It is now Staging, Staging, Staging! It’s all about presentation. In Staging to Sell, Barb Schwarz, The Creator of Home Staging®, offers her winning tactics, secrets, and strategies for selling a home at top dollar during these challenging times. In addition to offering specific tips on how to Stage a home, Schwarz, a sought-after speaker and Real Estate broker who has Staged and sold over 5,000 homes, provides readers, sellers, Realtors® and Stagers, with useful advice on correctly pricing properties, marketing properties so that they sell, addressing objections early on, having the seller handle the Staging before the house is viewed, and much more. Written with today’s turbulent real estate market in mind, Staging to Sell contains the information readers need to get their homes Sold in the market quickly for top dollar.