Building Agricultural Market Information Systems

This publication reviews the features of market information systems (MIS) development for agriculture, focusing on price information and new technologies for price data collection and dissemination.

Over approximately the past 40 years, many developing countries invested in the establishment of agricultural market information systems or services (MIS). These systems or services were initially run by government agencies, but since the turn of the millennium private organizations have shown interest in providing data on a commercial basis. To date, however, these private services, while usually being more efficient than the government-run ones, have also largely depended on donor support for their continued operation. It has proved difficult to develop a profitable business model as many of the clients are small farmers and traders. Agricultural market information systems or services (MIS) can cover staples, horticultural crops, livestock, and export commodities. They are generally designed to collect, process, and disseminate or distribute data of relevance to farmers, traders and other buyers, such as processors, but the data they generate can also be used for a variety of purposes by governments, donors, international organizations and others.

Technology of information systems; Farm information systems; Organization of farm information systems; Industry application.

Marketing Research and Information Systems

Information and communication technology (ICT) has always mattered in agriculture. Ever since people have grown crops, raised livestock, and caught fish, they have sought information from one another. Today, ICT represents a tremendous opportunity for rural populations to improve productivity, to enhance food and nutrition security, to access markets, and to find employment opportunities in a revitalized sector. ICT has unleashed incredible potential to improve agriculture, and it has found a foothold even in poor smallholder farms. ICT in Agriculture, Updated Edition is the revised version of the popular ICT in Agriculture e-Sourcebook, first launched in 2011 and designed to support practitioners, decision makers, and development partners who work at the intersection of ICT and agriculture. Our hope is that this updated Sourcebook will be a practical guide to understanding current trends, implementing appropriate interventions, and evaluating the impact of ICT interventions in agricultural programs.