Building Digital Power

"Everything I wish I knew when I started out as a digital campaigner."A deep dive on digital advocacy for campaigners, communicators, and strategists. In five parts:1) Digital Communications Strategy2) Email Strategy3) Action Page Strategy4) List Building & Segmentation5) Pro TipsNow more than ever, the world needs more people whose expertise is to change the world. And if those skills aren't already specialised enough, to fuel a cause in 2020 you also need to magically be an expert in online giving, digital advocacy and engagement.While there's no shortage of digital strategy advice, how much of it should non-profits pay attention to? Which ideas that sound intuitive could actually be hurting your long-term engagement? What is leading millions of potential donors and online activists to tune out over time? At Animals Australia, we put a lot of theories to the test and busted plenty of myths. This book outlines what worked for us in practice.And here's the truth. A decade of trial and error, research, and pushing boundaries has revealed one universal insight. The real key to building digital power has less to do with tech than it does people. It's about relationships -- forged and nurtured at scale. Tap into the power that exists when communication, design, and tech meet empathy, respect, and a supporter-centric mindset.

The disruptive transformation of the "public" through digitization has led to monopolizing structures on the Internet that make Europe dependent – both at an infrastructural level and politically – on non-European private and state players. At the same time, these structures undermine our democratic order. This book shows how the current crisis could boost our chances of breaking new ground by establishing an independent European Digital Public Space. The contributors are academics, actors from public and non-commercial media, and long-time activists in the field of the Commons.

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up. Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.

Building automation systems and digital technologies are highly relevant for the environmental and energy performance of buildings. However, a clear gap remains between architectural engineering and the use of such technologies. Building Automation and Digital Technologies shows how to assimilate automation and digital technologies into making buildings smarter and more environmentally sustainable. This book shows why architects need smart and digital systems in building design and construction and promotes innovative technological tools for improving sustainability. It focuses on the development of automated environmental conditions and how new technology informs architectural engineering. The book also provides new evidence on the impact of building automation systems and digital technologies, such as the Internet of Things, artificial intelligence, and information and communication technology for developing a performance-based approach to the environmental sustainability of buildings, and provides a key reference for architects on how digital technology can inform their practice. Its four chapters cover: developing strategies for improving sustainable and smart buildings; architectural practice and construction technology; creativity and innovation in building automation systems; and the use phase of buildings. Building Automation and Digital Technologies meets a critical need for a sustainable and smart built environment from an architectural perspective, providing an important reference to architects and professionals in related fields by demonstrating the assimilation of the latest information and automation technologies. Puts forward an architectural perspective on the design and construction of smart, sustainable buildings Presents the use of digital technologies for design and construction Bridges the gap between architectural engineering and the use of automation and digital technology Considers the development of automated environmental conditions and new technology

Sustainability Sustainability is to become the guiding principle of social action and economic activity. At the same time, its ways and means are far from clear. As a holistic praxis, sustainability must combine technical and material as well as social, economic, ecological and also ethical strategies, which have multiple complex interactions and all too often also conflicting goals and priorities. In no other field can these be better observed, addressed and influenced than in architecture and building. "Building Better – Less – Different" Each volume of "Building Better – Less – Different" details two fundamental areas of sustainability and explores their specific dynamics and interactions. After introductory overviews, innovative methods and current developments are described and analysed in in-depth essays, international case studies and pointed commentaries. The sustainability criteria of efficiency ("better"), sufficiency ("less") and consistency ("different") form the framework for each book. What the press say about the first volume "Circular Construction and Circular Economy" "The articles, case studies and commentaries in this book make a major contribution to advancing the current discourse on implementing circular-based economic models in the building sector." Hessian Chamber of Architects, book reviews "To think of tomorrow when building today is the core message that Dirk E. Hebel and Felix Heisel want to convey to their readers. ... And they also show us how: with the help of relevant examples, grouped under the headings ‘better’, ‘less’ and ‘different’, they demonstrate concrete applications and argue that circular construction can also benefit the construction industry..." architektur aktuell Clean energy transition It has long been common knowledge that energy and sustainability are closely interlinked. And yet we are witnessing a profound shift in the sector. While the earlier focus was on improving energy efficiency and increasing the proportion of renewable energy in buildings, current energy conservation policies are supporting a broader, more holistic view. This encompasses integral approaches in which building design and construction measures form part of the energy concept from the outset, as well as accounting for grey energy in building materials and a holistic evaluation of buildings over their entire life cycle. For the energy-intensive and emission-producing building sector, climate change presents an even greater challenge than conserving resources. How can we contribute to a shift in heating strategies and employ new technologies to achieve climate-neutral heating? How can we respond to rising temperatures and the risk of increased energy consumption for cooling? Can low-tech concepts help to reduce the environmental impact of buildings over their life cycle? Shouldn’t we take greater account of the users of buildings, and do we need completely different energy supply strategies? Digital Transformation At a time of natural ubiquity of digital tools, widely adopted to streamline project delivery in architecture, the foundations have been laid for a profound transformation of the construction industry to address the climate crisis. Digital architectural design and construction methods can be used as enabling technologies for a fundamental change towards a circular construction approach with significantly reduced ecological and climate impact. This approach comprises a digital reinterpretation of natural building materials through digital construction technologies. Digital deconstruction and reuse strategies can transform the existing building stock into resources for the future. Mass customization of tailor-made building components minimizes resource consumption. Architects, in their emerging role as interdisciplinary interface and digital master builders, reunite design and making through digital craft. Finally, the book provides a glimpse into the potential future of construction, which might be characterized by fundamentally different concepts of design and materialization of our built environment, challenging current paradigms within our discipline.

Content is the key to implementation of a digital signage campaign that is successful in employing the attributes of this multibillion dollar media.

This book provides key strategic principles and best practices to guide the design and implementation of digital government strategies. It provides a series of recommendations and findings to think about IT applications in government as a platform for information, services and collaboration, and strategies to avoid identified pitfalls. Digital government research suggests that information technologies have the potential to generate immense public value and transform the relationships between governments, citizens, businesses and other stakeholders. However, developing innovative and high impact solutions for citizens hinges on the development of strategic institutional, organizational and technical capabilities. Thus far, particular characteristics and problems of the public sector organization promote the development of poorly integrated and difficult to maintain applications. For example, governments maintain separate applications for open data, transparency, and public services, leading to duplication of efforts and a waste of resources. The costs associated with maintaining such sets of poorly integrated systems may limit the use of resources to future projects and innovation. This book provides best practices and recommendations based on extensive research in both Mexico and the United States on how governments can develop a digital government strategy for creating public value, how to finance digital innovation in the public sector, how to building successful collaboration networks and foster citizen engagement, and how to correctly implement open government projects and open data. It will be of interest to researchers, practitioners, students, and public sector IT professionals that work in the design and implementation of technology-based projects and programs.

This book will thoroughly orient LIS students and others new to the world of digital libraries, and also ensure that current professionals have the knowledge and guidance necessary to construct a digital repository from its inception.