Bulls In The China Shop And Other Sino American Business Encounters

Bulls in the China Shop is an engagingly anecdotal, lucidly written account of the tragicomic cultural and political misadventures that have plagues American commercial ventures over the past two decades in the People’s Republic of China. When diplomatic tensions between the two countries were eased in the 1970s, American businesses rushed to China, lured by the world’s largest national market. As they tried to introduce capitalism to China’s socialist society they soon discovered that the rules of business, as they understood them, did not apply. Chinese buyers placed huge orders for which they had no money to pay: Chinese marketing bore no relation to capitalist exigencies—playing cards were named “Maxipuke” (pu-ke: poker), designer men’s underwear, “Pansy”; million-dollar projects already underway were cancelled without warning. The Chinese, in turn, were astonished by the indiscretion of the Americans, who prized “directness” above all in negotiations and were at once brash and guileless in exposing weaknesses in their own bargaining positions. Like Mark Twain’s innocents, Americans were woefully ignorant of Chinese etiquette, and prone to embarrassing gaffes. And more: the Chinese found the American insistence on lengthy, detailed contracts fatuous, if not insulting. Bulls in the China Shop is a fascinating look at the uneasy commerce between American and China—between capitalism and socialism—and at the cultural, political, and historical significance of trade between the two nations.

Breslin demonstrates that, for two millennia, states in East Asia, Europe, and America have successfully used pleasure to protect themselves and advance their interests, at a small fraction of the cost of militarized policies. Indeed, the Chinese demonstrated that pleasure-based policies primed a stream of highly profitable foreign trade and bolstered the state. Pleasure was feared because it was effective as both an offensive and defensive strategy. The colleens of Ireland and the bibis of India showed how inexorably effective pleasure could be in confounding militarily stronger invaders. In contrast, resorting to violence and pain generally undermined aggressive states. Cultural factors have shaped the choice of pleasures used. Food-centered China has used food, as well as sex and tourism, as tools in its foreign relations. Rome used wine; Byzantium, precious metals, banquets, and public spectacles; Venice, sex, money, and art; England, money and education. America has used sex, money, education, music, and tourism. Breslin's provocative text is based on a wide reading of secondary sources and some primary sources as well as a quarter century of teaching the history of foreign relations.

Since the publication of earlier editions of this book, China's political and economic landscapes have changed dramatically, with the rise of new leadership, evolving alliances, tariff wars, educational policies and technological advancements. Focusing on Chinese-American ventures, this expanded and revised edition chronicles the investments that have marked China's astonishing growth in the 21st century. Adding another dimension to the exploration of Chinese-American commerce, this edition discusses China's roots in Confucian identity and its effect on modern business culture. Case studies of American businesses that have been successful in China are included. Reflecting upon the changing nature of Chinese consumerism and international corporate behavior, the authors close with specific suggestions for those interested in doing business in China.

China, the world's oldest and most populous state, remains an enigma to most people in the West, even at a time when that country is playing an increasingly prominent role on the international stage. At the heart of modern Chinese history have been the efforts of the Chinese people to transform their polity into a modern nation state, the Confucian orthodoxy into an ideology that can help direct that process, and an agrarian economy into an industrial one. These efforts are ongoing and of great importance. This book is both an introduction to the major features of modern Chinese history and a resource for researchers interested in virtually any topic relating to the Chinese experience of the last 220 years. This valuable reference contains: a historical narrative providing a comprehensive overview of five core aspects of Chinese history: domestic politics, society, the economy, the world of culture and thought, and relations with the outside world; a compendium of 250 short, descriptive articles on key figures, events, and terms; a resource guide containing approximately 500 annotated entries for the most authoritative sources for further research in English, as well as descriptions of important films depicting modern China and a guide to electronic resources; and appendices, including a chronology, excerpts from key primary source documents, and a wealth of tables and graphs on demographic, social, and economic trends.

"A rare combination of scientific and down-to-earth language, of objective analysis and philosophy, overlain with a concern for the future of all men, and a recognition of the need for understanding between the people of two great cultures." --Library Journal

From the "Red Menace" to Tiananmen Square, the United States and China have long had an emotionally tumultuous relationship. Richard Madsen's frank and innovative examination of the moral history of U.S.-China relations targets the forces that have shaped this surprisingly strong tie between two strikingly different nations. Combining his expertise as a sinologist with the vision of America developed in Habits of the Heart and The Good Society, Madsen studies the cultural myths that have shaped the perceptions of people of both nations for the past twenty-five years. The dominant American myth about China, born in the 1960s, foresaw Western ideals of economic, intellectual, and political freedom emerging triumphant throughout the world. Nixon's visit to China nurtured this idea, and by the 1980s it was helping to sustain America's hopefulness about its own democratic identity. Meanwhile, Chinese popular culture has focused on the U.S., especially American consumer goods—Coca-Cola was described by the People's Daily as "capitalism concentrated in a bottle." Today we face a new global institutional and cultural environment in which the old myths no longer work for either Americans or Chinese. Madsen provides a framework for us to think about the relationship between democratic ideals and economic/political realities in the post-Cold War world. What he proposes is no less than the foundation for building a public philosophy for the emerging world order.