Business Analytics And Intelligence In Digital Era

The International Conference on“Business Analytics and Intelligence in Digital Era” on the 4th and 5th of November 2022. Organized by the Department of B.Com Business Analytics, KPR College of Arts Science and Research (KPRCAS) promoted by the KPR group,is an eminent institution that offers a unique learning experience and equips the young generation with the accurate skill set necessary to meet the unprecedented future challenges in the field of Commerce Specialized with Business Analytics perspectives. ICBA’22 emphases encouraging and promote high-quality research on “AdvancedResearch in Business Analytics and Intelligence in Digital Era" across the globeforAcademicians, Researchers,Industrialiststopresenttheirnovelresearchideasandresultsintheirdomain.AnotablenumberofresearchpapershavebeenreceivedinthedisciplinesofMarketing Analytics, HR Analytics, Banking Analytics, and Cybercrime Analytics, Health Care Analytics, Social Media Analytics, Sports Analytics, Web Analytics, Data Visualization, Cluster and Sentimental Analytics and many more relevant fields

This edited volume argues that producers of analysis need to shift from producing static, narrative products to much more dynamic, digitally-based platforms in order to remain competitive and relevant.

This book explores and discusses how businesses transit from big data and business analytics to artificial intelligence (AI), by examining advanced technologies and embracing challenges such as ethical issues, governance, security, privacy, and interoperability of capabilities. This book covers a range of topics including the application of cyber accounting and strategic objectives, financial inclusion, big data analytics in telecommunication sector, digital marketing strategies and sports brand loyalty, robotic processes automation in banks, and the applications of AI for decision-making in human resources, healthcare, banking, and many more. The book provides a comprehensive reference for scholars, students, managers, entrepreneurs, and policymakers by examining frameworks and business practice implications through its discussions which embrace a wide variety of unique topics on business analytics, AI, and how it can be applied together to address the challenges of the digital era.

We are entering the era of digital transformation where human and artificial intelligence (AI) work hand in hand to achieve data driven performance. Today, more than ever, businesses are expected to possess the talent, tools, processes, and capabilities to enable their organizations to implement and utilize continuous analysis of past business performance and events to gain forward-looking insight to drive business decisions and actions. AI-Enabled Analytics in Business is your Roadmap to meet this essential business capability. To ensure we can plan for the future vs react to the future when it arrives, we need to develop and deploy a toolbox of tools, techniques, and effective processes to reveal forward-looking unbiased insights that help us understand significant patterns, relationships, and trends. This book promotes clarity to enable you to make better decisions from insights about the future. Learn how advanced analytics ensures that your people have the right information at the right time to gain critical insights and performance opportunities Empower better, smarter decision making by implementing AI-enabled analytics decision support tools Uncover patterns and insights in data, and discover facts about your business that will unlock greater performance Gain inspiration from practical examples and use cases showing how to move your business toward AI-Enabled decision making AI-Enabled Analytics in Business is a must-have practical resource for directors, officers, and executives across various functional disciplines who seek increased business performance and valuation.

This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.

Focusing on the cutting-edge applications of AI cognitive computing from neuromorphic to quantum cognition as applied to AI business analytics, this new volume explores AI’s importance in managing cognitive processes along with ontological modeling concepts for venturing into new business frontiers. The volume presents a selection of significant new accomplishments in the areas of AI cognitive computing ranging from neurocognition perception and decision-making in the human brain—combining neurocognitive techniques and effective computing—to basic facial recognition computing models. Topics include: Agent neurocomputing techniques for facial expression recognition Computing haptic motion and ontology epistemic Characterizations of morph schemas for visual analytics Learning and perceptive computing Functional and structural neuroimaging modeling Observed links between facial recognition and affective emotional processes Interaction of cognitive and emotional processes during social decision-making Neurocognitive processing of emotional facial expressions in individuals Neurocognitive affective system for emotive robot androids Virtual reality-based affect adaptive neuromorphic computing Executive surveys indicate that cognitive adoption is very important in business strategy for success and to remain competitive. Employing cognitive-based processes provides the way to get the right information in the right hands at the right time, which is the key to winning in the digital era and to driving business value that emphasizes competitive differentiation. Several chapters of the volume address the goal of using cognitive technology to improve search capabilities, to provide personalized customer service in business and in health and wellness, and to create better workflow management. Key features: Looks at the newest frontiers on very popular AI and analytics topics Discusses new techniques for visual analytics and data filtering Shows how AI and cognitive science merges with quantum neurocognitive computing Presents ontology models with ontology preservation data filtering techniques Provides a cross-transposition on AI and digitizations for business model innovations Artificial Intelligence and Computing Logic: Cognitive Technology for AI Business Analytics is a valuable resource that informs businesses and other enterprises the value of artificial intelligence and computing logic applications.

This edited volume argues that producers of analysis need to shift from producing static, narrative products to much more dynamic, digitally-based platforms in order to remain competitive and relevant.