Business Communication 2nd Edition

Business Communication is a comprehensive and authoritative textbook designed to meet the requirements of students of commerce, management and other professionals courses.It serves both as a learner's text and a practitioner's guide.The book provides a sharp focus on all relevant concepts and cardinal principles of business communication and adds value to the reader's understanding of the subject.Following a simple, need-based and sequential approach, the book is relevant, highly stimulating and readable.It makes learning exciting and prepares the reader to face real-life situations with confidence and understanding.

Whether you are already working in a business setting or starting out on a new career path, writing and speaking effectively are crucial skills for today's competitive technology-driven business world. Using clear, everyday language, Business Communication presents techniques and strategies for becoming a more confident and more capable business communicator. Business Communication uses a focused modular format with a variety of built-in learning resources to help you focus your studies and learn at your own pace.

With its emphasis on Australia and New Zealand, this book is a comprehensive and cutting-edge introduction to professional communication.

"M: Business Communication" is the newest Business Communication textbook that was created with students' and professors' needs in mind. A unique approach to a hands-on course, written by the co-authors of "Business Communication: Making Connections in a Digital World, 11/e", provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. "M: Business Communication" attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer- and business-oriented.