Business Communication By Sanjay Gupta Jay Bansal

An excellent book for commerce students appearing in competitive, professional and other examinations. Unit - I 1. Nature of Communication, 2. Process of Communication, 3. Types of Communication, 4. Communication : Basic Forms, 5. Barriers in Communication. UNIT – II 6. Business Correspondence, 7. Quotation/Order Letters/Tenders, 8. Persuasive Letters : Sales Letters and Collection Letters, 9. Claim Letters, 10 . Adjustment Letters, 11. Social Correspondence, 12. Memorandum [Memo], 13. Notice/Agenda/ Minutes, 14. Job Application Letters, 15. Cover Letters, 16. Credit Letters, 17. Enquiry Letters, 18. Resume, UNIT- III 19. Report Writing, 20. Business Repor, 21 . Status Report, 22. Analytical Report, 23. Inquiry Report, 24. Newspaper Report, UNIT- IV 25. Common Errors in English, UNIT – V 26. Presentation (Oral/Power Point/Visual Aids).

An excellent book for commerce students appearing in competitive, professional and other examinations. Business Communication (Compulsory Course) Objective: To equip students of the B. Com. (Hons.) course effectively to acquire skills in reading, writing, comprehension, as also to use electronic media for Business Communication. Unit 1:- Nature of Communication Process of Communication, Types of Communication (Verbal & Non Verbal), Importance of Communication, Different forms of Communication. Barriers to Communication Causes, Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural Barriers, Physical Barriers, Organizational Barriers. Unit 2:- Business Correspondence : Letter Writing, Presentation, Inviting Quotations, Sending Quotations, Placing Orders, Inviting Tenders, Sales Letters, Claim & Adjustment Letters and Social Correspondence, Memorandum, Inter Office Memo, Notices, Agenda, Minutes, Job Application Letter, Preparing the Resume. Unit 3:- Report Writing Business Reports, Types, Characteristics, Importance, Elements of Structure, Process of Writing, Order of Writing, the Final Draft, Check Lists for Reports. Unit 4:- Vocabulary Words often Confused, Words often Misspelt, Common Errors in English. Unit 5:- Oral Presentation Importance, Characteristics, Presentation Plan, Power Point Presentation, Visual Aids. Content:- 1. Nature of Communication, 2. Process of Communication, 3. Types of Communication 4. Communication : Basic Forms 5. Barriers in Communication 6. Business Correspondence [Letter Writing and Presentation] 7. Quotation/Order Letters/Tenders 8. Persuasive Letters : Sales Letters and Collection Letters 9. Claim Letters 10. Adjustment Letters 11. Social Correspondence 12. Memorandum [Memo] 13. Notice/Agenda/ Minutes 14. Job Application Letters 15. Cover Letters 16. Credit Letters 17. Enquiry Letters 18. Resume 19. Report Writing [Importance/Characteristics/Preparation] 20. Business Report . [Types/Characteristics/Presentation] 21. Status Report 22. Analytical Report 23. Inquiry Report 24. Newspaper Report 25. Common Errors in English 26. Presentation (Oral/Power Point/Visual Aids)

It is a great pleasure in presenting Business Communication as a Text Book for B. Com. classes. The Book has been written strictly in accourdance with the latest syllabus of different universities. 1. Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6 . Corporate Communication, 7. Barriers and Breakdowns in Communication, 8. Practices in Business Communication, 9. Principles of Effective Communication, 10. Writing Skills, 11. Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad New Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20. Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. International Communication Adopting to Global Business.

1. Business Organisation : Nature and Concept, 2. Social Responsibility and Ethics, 3. Stages of Promotion of Business, 4. Sole Proprietorship or Sole Trade, 5. Partnership Including Provisions of Limited Liability Partnership Act, 2008, 6. Organisation of Co-operative Societies, 7. Company/Joint Stock Company, 8. Public Sector Enterprises, 9. Forms of Public Sector Enterprises, 10. Global Enterprises (Multinational Companies) and Public Private Partnership, 11. Business Communications : An Introduction, 12. Dimension, Directions and Channels of Communication, 13. Means of Communication : Verbal Communication, 14. SWOT Analysis, 15. Non-Verbal Communication, 16. Barriers in Communication, 17. Written Business Communication and Business : Letters, 18. Kinds of Business Letters : Request Letter, 19. Persuasive Letters : Sales Letter and Collection Letter, 20. Modern Forms of Communication, 21. International Communication Adapting to Global Business, 22. Group Communication Network, 23. Business Survey Report, Examination Paper.

1. Basic Forms of Business Communication, 2. Different Models and Processes of Communication, 3. Effective Communication, 4. Theories of Communication and Audience Analysis, 5. Self-Development and Communication, 6. Corporate Communication, 7. Barriers and Breakdowns in Communication, 8. Practices in Business Communication, 9. Principles of Effective Communication, 10 . Writing Skills, 11. Written Business Communication, 12. Written Business Communication-Medium : Letters, 13. Kinds of Business Letters : Request Letters, 14. Good and Bad New Letters, 15. Persuasive Letters : Sales Letters and Collection Letters, 16. Office Memorandum and Circular, 17. Proposal and Report Writing, 18. Oral Presentation, 19. Non-Verbal Aspects of Communication, 20 . Effective Listening, 21. Interviewing Skills, 22. Modern Forms of Communication, 23. International Communication, 24. International Communication Adopting to Global Business.

1.Management : Meaning, Characteristics, Concept and Scope, 2. Management : Nature, Principles, Levels and Limitations , 3. Functions of Management and Managerial Roles, 4. Authority and Delegation of Authority, 5. Departmentation, 6. Management by Objectives (M.B.O.), 7. Evolution of Management Thought, 8. Planning , 9. Types of Plans and Strategic Planning, 10 .Nature and Process of Organisation, 11. Organisation Structure and Forms of Organisation , 12 .Staffing, 13. Direction : Concept and Techniques , 14. Leading and Leadership, 15. Co-ordination : Meaning and Nature, 16. Communication, 17. Managerial Control, 18. Techniques of Control, 19. Functional Areas of Management : Production, 20 .Functional Area—Financial Management , 21. Functional Area : Human Resource Management (HRD), 22. Functional Area : Marketing, Nature, Scope and Importance, 23. Management Information System (MIS), 24.Concept of Decision-Making and Role of Functional Information System,