Business Economics English Edition

Business Economics is concerned with the nature, scope & functioning of business enterprises. It covers such issues as the exploration of business strategic behaviour & the importance of organizational structure.

Renowned for his engaging style and clarity of explanation, the author carefully guides you through econmic concepts and models, using stimulating examples and questions to help reinforce learning and test your understanding.

The book provides conceptual understanding of essential concepts in business life. It details the foundations of business economics with special emphasis on demand analysis and consumer behaviour. It also discusses analysis of production and cost of the firm, market structures and pricing of products, factor pricing and income distribution and concludes with the discussion of capital budgeting. Based on the author’s extensive teaching experience, the book champions a collaborative approach to delivering an appropriate textbook that is curriculum relevant.

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For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. To strengthen students’ ability to use Excel—a critical skill in today’s job market—new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Fundamentals of Economics for Business is an innovative text designed specifically for students in business education programs. It provides a comprehensive yet accessible introduction to the key economic issues relevant to present or future business decision-makers. Reflecting the requirements of globalization, the content is international in scope and is applicable worldwide. The material is easily adaptable to courses of different lengths and educational objectives, including a one-semester MBA course, economics courses in an undergraduate commerce or business degree, or an executive MBA program.This second edition adds significant new material on production costs, managerial economics, growth and competitiveness, and includes new case studies with applications to international business.

"The 2nd edition of Economics for Business and Management focuses on real-life business situations in both functional and strategic areas of business and management. It applies key concepts in economics and business to a wide variety of situations helping you to answer questions such as: Why is offshoring now a major concern for South Korea? What are the key characteristics for successful entry to new international markets? How can 'sustainability' affect decision making within businesses? This is the ideal textbook for students following courses in introductory economics with a business and management focus. Its detailed consideration of wider dimensions of the business environment, such as political, legal, ethical, sociocultural, technological and environmental issues, make it more suitable for more general courses on the business environment with an economic underpinning."--Cover.

This first edition on Business Economics brings all the concepts related to economic activities of the country, welfare of the consumers also business houses? survival, competition and taking quality decisions. The textbook comprises essential features of the relevant chapters which are not included in the book. The book also includes significant and living examples mentioning practical aspects related to the subject.