Business In Latin America

Success in today's globalized business environment requires deep knowledge of varied areas, and the willingness to engage in commerce not just across geographic areas, but cross-culturally and environmentally as well. Doing Business in Latin America offers an in-depth look at a complex region, integrating practitioners’ and scholars’ ideas to examine business conducted in Latin America through the lens of international business and globalization. The book introduces, discusses, and explains in detail the historical, economic, cultural, political, and technological impacts of globalization and business conduct in Latin American countries. It also considers the contemporary business environment of the area, looking at how current country and regional factors have affected the process of starting and operating businesses. Finally, it looks forward to the emerging trends that portend the future of business in these countries. With its combination of contemporary analysis and historical discussion, this book is a vital tool to all scholars and practitioners with an interest in the opportunities offered by the current Latin American business environment.

Annotation Elizabeth A. Kaye specializes in communications as part of her coaching and consulting practice. She has edited Requirements for Certification since the 2000-01 edition.

A practical and comprehensive guide to the business cultures, practices, and emerging opportunities in the dynamic growth region of South and Central America, for small- and large-business executives alike.

This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean. Unlike the "old" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers. Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, Second Edition serves as an insider's travel guide and trader's manual for understanding the region's market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners' faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the all-important art of making—and keeping—the deal.

This is one of the first books of its kind to highlight family firms in a Latin American context, helping students to understand the distinctive nature and challenges of Latin American family businesses and how these issues compare to family businesses around the world. Building on their experience in teaching, research, speaking, and consulting on the subject of family firms in Latin America, the editors explain the need to implement and adapt traditional frameworks in the changing Latin American reality. Each section provides background on the most important topics in the management of family firms, including strategy, entrepreneurship, and performance, followed by illustrative cases and a discussion of how this knowledge is similar to or different from other parts of the world. The book’s clear writing and in-depth approach will appeal to undergraduate and graduate students of international business, business in Latin America, and family business.

Business in Latin America provides readers with a comprehensive overview of the business environment of this dynamic and challenging region. The book begins with an overview of the most important macroenvironments shaping the region’s opportunities and risks, while the second part focuses on the business strategies that respond to those opportunities and risks. Capturing the dynamism of this region, this new edition provides a thorough and nuanced understanding of the commonalities and differences within the multifaceted business environments of Latin America. The second edition has been thoroughly revised and updated to include: The sources of economic, political, and natural risks, including the impact of COVID-19 The endemic role of corruption in institutions, the economy, and society The region’s cultural and social diversity and resilience The role of technology and digitalization on corporate and marketing strategies The challenges of managing local and regional supply chains The book includes examples and cases from across the region on corporate strategies, marketing, entrepreneurship, leadership, human resource management, and social and environmental sustainability. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to practitioners and students who have a particular interest in Latin America.

Latin America is much more than football and beaches. A continent of 600 million people enjoying a period of strong economic growth is now attracting worldwide attention for its amazing opportunities. But are UK small businesses making the most of these opportunities? If not, what is stopping them? Gabriela Castro-Fontoura, a native Latin America with wide experience in the UK, shares in a simple and friendly manner, what every UK SME needs to know about doing business with Latin America - the geography and the people of a fascinating continent; the exciting range of opportunities, as well as honestly exposing the barriers and how to handle them. From business etiquette to import barriers, from currency issues to multilingual ecommerce, Gabriela explores the wealth of information out there, interviewing key business owners and experts, and translating this into a thoroughly researched yet very user-friendly book, with British efficiency and Latin American charm! A small business owner herself, Gabriela knows how to talk to her audience - and inspire them to a journey full of possibilities.

When the first edition of Doing Business with Latin America was published, the region was growing and the possibilities were endless. However, the recent global economic slowdown has hit Latin America, too, and so a second edition was needed in order to help British SMEs understand this new context and maximise their opportunities for success in more challenging times. In this fully revised second edition, Gabriela Castro-Fontoura, a native Latin America with wide experience in the UK, shares in a simple and friendly manner, what every UK SME needs to know about doing business with Latin America: the geography and the people of a fascinating continent; the exciting range of opportunities, as well as honestly exposing the barriers and how to handle them. From business etiquette to import barriers, from currency issues to how to organise a market visit, Gabriela explores the wealth of information that is out there, interviewing key business owners and experts, and translating this into a thoroughly researched yet very user-friendly book, with British efficiency and Latin American charm! The second edition addresses questions such as: How has Latin America changed in the last three years? How do you deal with a less buoyant region? Where are the opportunities now? Why is Latin America still a region worth considering in your export strategy? How do you go about doing business in this region today? A world of possibilities opens up for UK SMEs that know where to look. This book aims to be their first window into Latin America.