Business Management Practices Emerging Trends

This book explores the dramatic changes that have occurred in the business environment due in part to the phenomenal impact on societies and economies around the globe that resulted from the COVID-19 pandemic. It presents emerging trends, strategies, management practices, opportunities, and challenges faced by business leaders, managers, and administrators. The volume touches on myriad issues, including the effects of lockdowns and restrictions, psychosocial effects of COVID-19 in the workplace, maintaining work-life balance, entrepreneurship during the pandemic, supply chain management, new communication and management strategies, consumer behavior, Zoom fatigue, changes in the health insurance industry, and more. The topics and concepts addressed in on the impact of pandemic will provide insight for academicians, entrepreneurs, and those in business, marketing, and psychology.

An International conference on New Trends in Business Management was organized by Immanuel Business School with overseas partners Seattle Pacific University, Spring Harbor University and many others, which provided an opportunity to compile a book with collection of conference research papers related to new trends in business management. The conference helped in creating knowledge based outcomes through robust interaction between corporate delegates, academicians, practitioners, research scholars and management Students. The research papers on new trends in business management with sub-topics Online Marketing, Trends in Training and Development, Legal aspects of Business, Good Service Tax, Demonetization, Green Marketing, Digital Marketing, Consumer Behavior, E-Commerce, Corporate Social Responsibility, Organizational Development and Change were presented by authors in lucent way. Highly learned, eminent faculty from different esteemed educational institutions across the globe, experienced persons from industries and management students have contributed more than 40 papers on different management areas. We hope that readers of this book will gain insights of current fluctuations and upcoming trends in Business Management.

Global competition has caused fundamental changes in the competitive environment of the manufacturing and service industries. Firms should develop strategic objectives that, upon achievement, result in a competitive advantage in the market place. The forces of globalization on one hand and rapidly growing marketing opportunities overseas, especially in emerging economies on the other, have led to the expansion of operations on a global scale. The book aims to cover the main topics characterizing operations management including both strategic issues and practical applications. A global environmental business including both manufacturing and services is analyzed. The book contains original research and application chapters from different perspectives. It is enriched through the analyses of case studies.

This volume analyses the rising inclusion of new and emerging technologies in business. It measures the effectiveness and challenges of these tools in various aspects of strategy and decision making within small and big businesses. Businesses in the competitive market must be agile and innovative to drive growth and the inclusion of technology and reliance on data science for decision-making is fraught with its own set of challenges. Through various case studies and analysis of trends, the book explores diverse dimensions of decision science from a micro as well as macro perspective. It examines the function, management and implementation of new technologies, like big data and AI in business operations and infrastructure highlighting their practical applications as well as the barriers to their adoption. This book will be useful to scholars and researchers of management studies, business management, financial management, business economics, international business, finance and marketing, development studies and economics. It will also interest policymakers and practitioners in the field.

THE NEW ADVANCED SOCIETY Included in this book are the fundamentals of Society 5.0, artificial intelligence, and the industrial Internet of Things, featuring their working principles and application in different sectors. A 360-degree view of the different dimensions of the digital revolution is presented in this book, including the various industries transforming industrial manufacturing, the security and challenges ahead, and the far-reaching implications for society and the economy. The main objective of this edited book is to cover the impact that the new advanced society has on several platforms such as smart manufacturing systems, where artificial intelligence can be integrated with existing systems to make them smart, new business models and strategies, where anything and everything is possible through the internet and cloud, smart food chain systems, where food products can be delivered to any corner of the world at any time and in any situation, smart transport systems in which robots and self-driven cars are taking the lead, advances in security systems to assure people of their privacy and safety, and smart healthcare systems, where biochips can be incorporated into the human body to predict deadly diseases at early stages. Finally, it can be understood that the social reformation of Society 5.0 will lead to a society where every person leads an active and healthy life. Audience The targeted audience for this book includes research scholars and industry engineers in artificial intelligence and information technology, engineering students, cybersecurity experts, government research agencies and policymakers, business leaders, and entrepreneurs. Sandeep Kumar Panda, PhD is an associate professor in the Department of Data Science and Artificial Intelligence at IcfaiTech (Faculty of Science and Technology), ICFAI Foundation for Higher Education, Hyderabad. His research areas include artificial intelligence, IoT, blockchain technology, cloud computing, cryptography, computational intelligence, and software engineering. Ramesh Kumar Mohapatra, PhD is an assistant professor in the Department of Computer Science and Engineering, National Institute of Technology, Rourkela, Odisha, India. His research interests include optical character recognition, document image analysis, video processing, secure computing, and machine learning. Subhrakanta Panda, PhD is an assistant professor in the Department of Computer Science and Information Systems, BITS-PILANI, Hyderabad Campus, Jawahar Nagar, Hyderabad, India. His research interests include social network analysis, cloud computing, security testing, and blockchain. S. Balamurugan, PhD is the Director of Research and Development, Intelligent Research Consultancy Services (iRCS), Coimbatore, Tamilnadu, India. He is also Director of the Albert Einstein Engineering and Research Labs (AEER Labs), as well as Vice-Chairman, Renewable Energy Society of India (RESI), India. He has published 45 books, 200+ international journals/ conferences, and 35 patents.