Business Writing In The Digital Age

Business Writing in the Digital Age fills an urgent need to equip business and MBA students to write more effectively in a style that works for today′s business world. Using a readable, highly accessible approach and numerous concrete examples, this book frames writing as a strategic tool to accomplish goals. Readers learn a step-by-step system that tells them what to say, and how to say it in every circumstance. At the same time they learn how to improve their technical skills by applying practical techniques rather than grammatical rules. In today′s business world, success depends on writing. Those who write well are better able to win opportunities, establish their reputation, persuade others to their viewpoint and build relationships. They collaborate, manage and lead more effectively. Writing well also equips businesspeople to function in a global marketplace and reach increasingly diverse audiences. This book builds readers′ confidence and capabilities. No matter what their starting point, they absorb a solid foundation that applies to all writing. They also learn the specifics of crafting messages and documents that range from the traditional, like letters and proposals, to media such as email, blogs, web sites, PowerPoint and social networking. This broad coverage makes the material relevant and compelling. Students also develop tools to keep improving on their own, and to handle new communication channels as they emerge. Business Writing in the Digital Age helps teachers stay current with a changing media landscape. They can use it as a complete guide to writing development, drawing on the practice opportunities and group projects supplied, or assign students to work with some--or all the material--on their own.

Critical Reading and Writing is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres - such as popular fiction, advertisements and newspapers - this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing offers guidance on how to read texts critically and how to develop effective writing skills. Features include: * activities in analysis, writing and rewriting * an appendix of comments on activities * further reading sections at the end of each unit * a glossary of linguistics terms * suggestions for five extended writing projects. Written by an experienced teacher, Critical Reading and Writing has multidisciplinary appeal but will be particularly relevant for use on introductory English and Communications courses.

This book presents a comprehensive approach to issues related to researching and teaching second language (L2) writing in digital environments. In the digital age, new technologies have revolutionized the ways we communicate and construct knowledge, and have also reshaped the traditional notions of writing and literacy, posing new challenges and opportunities for L2 teachers and students. This book provides up-to-date coverage of the main areas of L2 writing and technology, including digital multimodal composing, computer-mediated collaborative writing, online teacher and peer feedback, automated writing evaluation, and corpus-based writing instruction. It synthesizes the relevant literature, analyzes theoretical perspectives, compiles relevant resources, and offers research and pedagogical recommendations to guide scholars in undertaking new L2 writing research and instructional practice in technologically-supported educational contexts. This book will be of relevance and interest to researchers, language teachers, and graduate students in applied linguistics and education.

Creative Writing in the Digital Age explores the vast array of opportunities that technology provides the Creative Writing teacher, ranging from effective online workshop models to methods that blur the boundaries of genre. From social media tools such as Twitter and Facebook to more advanced software like Inform 7, the book investigates the benefits and potential challenges these technologies present instructors in the classroom. Written with the everyday instructor in mind, the book includes practical classroom lessons that can be easily adapted to creative writing courses regardless of the instructor's technical expertise.

Online media is and will continue to be at the forefront of entertainment; this book introduces readers to this new world and helps them create good content for it. It is a compact, practical guide for those who want to explore scriptwriting for the digital age while also learning essential skills and techniques central to new media writing. Scriptwriting 2.0 contains advice on writing both short- and long-form webisodes as part of a series, as well as standalone pieces. It then goes beyond the writing process to discuss revising, production, promotion and copyright. It is written in a friendly, readable and jargon-free style and includes real-world examples from successful series and a sample script. Readers can access full episodes of the two series discussed at length as well as samples from several other web series.

This book takes a fresh look at what it means to learn and develop as a writer in response to concerns on both sides of the Atlantic, and elsewhere in the world, about standards in writing. In this book, the authors seek answers to some perennial questions: Why does performance in writing tend to lag behind that in reading? Are the productive skills of speaking and writing more difficult because they require the learner to make something new? What does it mean to develop as a writer? This book provides the foundation for developing the teaching of writing. It does so by: Reviewing and comparing models of writing pedagogy from the last fifty years Discussing the notion of development in depth Developing a new theory and model for writing in the multimodal and digital age Its basic premise is that writing needs to be re-conceived as one crucial component of communication among other modes. Andrews and Smith argue that although existing theories have provided insights into the teaching and learning of writing, we need to bring such theories up to date in the digital and multimodal age. Developing Writers is designed for teachers, academics, researchers, curriculum designers, parents and others who are interested in writing development. It will also be intended for anyone who is interested in developing their own writing, and who wishes to understand the principles on which such development is based. Continue the conversation at www.developingwriters.org.

Forget those 200-page books that claim to teach brevity! Why Your Writing Sucks is today's short-and-sweet route to better writing at work. In this concise, cheerful, informed guide, you'll find grammar-free, common-sense, actionable advice to raise your writing game. ---- Think you're a bad writer? This book will help you. Think you're a good writer? This book will make you better. Think you're a great writer? This book is critical. No kidding. There are too many words floating around in memos, emails, reports. Nobody wants to read long prose in a work setting, no matter how well crafted. Get to the point! Marcia will get you there - and you'll get the outcome you're looking for. Suzanne Tyson, Founder, HigherEdPoints.com Why your Writing Sucks is aimed at adequate writers that could be good, and good writers that seek excellence. The business/engineering students I graduate often find that a contract or proposal, or even their own advancement, will depend on a piece of their writing. Ross brings a number of clear rules to those efforts. Short, amusing and succinct - whether just coming into the business world, looking to improve, or wanting to avoid bad habits, business people will find Why your Writing Sucks an easy, useful read. Dr. Philip Anderson, B.A.Sc., M.A.Sc., Ph.D., University of Toronto ------ You get easy-to-apply advice on: Composing: 7 actions to up your game Editing: 4 tricks (and some games!) to help you edit better BARFing - how to knock down inner barriers and get words on the page! Discover how to: Write more effectively, to get better business results Write more easily and less painfully Advance your career through improved communication skills. What else? Cheerful, readable writing style Practical tips from a 20-year career in business writing and editing An 80/20 approach: make the 20% of changes that will make an 80% difference in your writing