Canadian Advertising In Action
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Canadian Advertising in Action
Author | : Keith J. Tuckwell |
Publsiher | : Pearson Prentice Hall |
Total Pages | : 564 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 0131477692 |
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Canadian Advertising in Action
Author | : Tuckwell |
Publsiher | : Scarborough, Ont. : Prentice-Hall Canada |
Total Pages | : 642 |
Release | : 1992 |
Genre | : Business & Economics |
ISBN | : 0131188291 |
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Canadian Advertising in Action
![Canadian Advertising in Action](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Keith Tuckwell |
Publsiher | : Scarborough, Ont. : Prentice-Hall Canada |
Total Pages | : 615 |
Release | : 1988 |
Genre | : Advertising |
ISBN | : 0131141821 |
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Canadian Advertising in Action Third Edition Video Guide
![Canadian Advertising in Action Third Edition Video Guide](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Keith J. (Keith John) Tuckwell |
Publsiher | : Scarborough, Ont. : Prentice-Hall Canada |
Total Pages | : 12 |
Release | : 1995-01-01 |
Genre | : Advertising |
ISBN | : 0133627322 |
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Canadian Advertising in Action
![Canadian Advertising in Action](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Keith J. Tuckwell |
Publsiher | : Prentice Hall |
Total Pages | : 0 |
Release | : 2002-03 |
Genre | : Business & Economics |
ISBN | : 0130430781 |
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Designed for applied advertising courses in most community colleges and many continuing education departments in universities. The Sixth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.
Test Item File
![Test Item File](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Keith J. (Keith John) Tuckwell,Hebbelwhite, Keith |
Publsiher | : Scarborough, Ont. : Prentice Hall Canada Incorporated |
Total Pages | : 171 |
Release | : 2000 |
Genre | : Electronic Book |
ISBN | : 0130836885 |
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Canadian Advertising in Action Loose Leaf Version
![Canadian Advertising in Action Loose Leaf Version](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Keith J. Tuckwell |
Publsiher | : Unknown |
Total Pages | : 135 |
Release | : 2017-01-15 |
Genre | : Electronic Book |
ISBN | : 013456541X |
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Canadian Marketing in Action
Author | : Keith J. Tuckwell |
Publsiher | : Prentice Hall |
Total Pages | : 612 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 0131200917 |
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Appropriate for Introductory Marketing courses at the college or university level. Canadian Marketing in Action provides a careful balance between theory and practice and presents material in a clear, concise style and readable format that students appreciate. It also meets the needs of faculty who face the pressures of time and reduced course hours allocated to introductory marketing courses.