Canadian Marketing Law Handbook
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Canadian Marketing Law Handbook
![Canadian Marketing Law Handbook](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Henry Lue,Sangeetha Punniyamoorthy |
Publsiher | : Unknown |
Total Pages | : 159 |
Release | : 2012 |
Genre | : Marketing |
ISBN | : 0779851617 |
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Canadian Marketing Law Handbook
Author | : Ronald E. Dimock |
Publsiher | : Scarborough, Ont. : De Boo |
Total Pages | : 322 |
Release | : 1991 |
Genre | : Law |
ISBN | : OSU:32435031917511 |
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Advertising and Marketing Law in Canada
Author | : Brenda L. Pritchard,Susan Vogt |
Publsiher | : Unknown |
Total Pages | : 540 |
Release | : 2012 |
Genre | : Advertising laws |
ISBN | : 0433472138 |
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Canadian Advertising and Marketing Law
![Canadian Advertising and Marketing Law](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Brian R. F. Fraser,David M. W. Young |
Publsiher | : Scarborough, Ont. : Carswell |
Total Pages | : 135 |
Release | : 1996 |
Genre | : Advertising laws Canada |
ISBN | : 0459254081 |
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Canadian Advertising Marketing Law
![Canadian Advertising Marketing Law](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : David M. W. Young |
Publsiher | : Unknown |
Total Pages | : 135 |
Release | : 1990 |
Genre | : Advertising laws |
ISBN | : 0459350714 |
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Canadian Advertising Marketing Law
![Canadian Advertising Marketing Law](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : David M. W. Young,Brian R. F. Fraser |
Publsiher | : Unknown |
Total Pages | : 3 |
Release | : 1990 |
Genre | : Advertising laws |
ISBN | : 0459350714 |
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11th Annual Advertising Marketing Law
![11th Annual Advertising Marketing Law](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Canadian Institute (1985- ) |
Publsiher | : Unknown |
Total Pages | : 135 |
Release | : 2005 |
Genre | : Electronic Book |
ISBN | : 1553984722 |
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Brand Management in Canadian Law
![Brand Management in Canadian Law](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : John S. McKeown |
Publsiher | : Unknown |
Total Pages | : 324 |
Release | : 2010 |
Genre | : Brand name products |
ISBN | : 0779828070 |
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"This book considers brand management from a legal perspective and in a clear and understandable fashion. The components that make up a brand, a consumer's perception of a brand, brand equity, brand leverage and integration are discussed initially. Additional chapters deal with legal considerations relating to choice of a brand name, branding on the internet, protecting the components of a brand and developing effective brand management policies. Many textbooks deal with trade mark law and other legal doctrines that apply to a brand and the components that make up a brand. However, this material does not typically provide any assistance concerning how the legal doctrines relate to brand management. This new edition adds significant new material concerning concepts such as phishing and related problems, sale of counterfeits on the internet, metatags, keywords and search engine rankings, and basic business oriented rules concerning trade mark use that are consistent with the requirements of the Act and should be followed in all cases. Updates to the publication have taken into account case law developments decided since the second edition."--pub. desc.