Candidate Character Traits In Presidential Elections

Voter perceptions of the personal traits of presidential candidates are widely regarded to be important influences on the vote. Media pundits frequently explain the outcome of presidential elections in terms of the personal appeal of the candidates. Despite the emphasis on presidential character traits in the media, the scholarly investigation in this area is limited. In this book, David Holian and Charles Prysby set out to examine the effect that trait perceptions have on the vote, how these perceptions are shaped by other attitudes and evaluations, and what types of voters are most likely to cast a ballot on the basis of the character traits of the presidential candidates. Using the American National Election Studies (ANES) surveys, the authors find that traits do have a very substantial effect on the vote, that different candidates have advantages on different traits, and that the opinions expressed by media pundits about how the candidates are viewed by the voters are often simplistic, and sometimes quite mistaken. Character traits are important to voters, but we need a better and more complete understanding of how and why these factors influence voters. An essential read which provides a clear and original argument to all those interested in furthering their understanding of the importance of candidate character traits for the quality of American elections and democracy.

Voter perceptions of the personal traits of presidential candidates are widely regarded to be important influences on the vote. Media pundits frequently explain the outcome of presidential elections in terms of the personal appeal of the candidates. Despite the emphasis on presidential character traits in the media, the scholarly investigation in this area is limited. In this book, David Holian and Charles Prysby set out to examine the effect that trait perceptions have on the vote, how these perceptions are shaped by other attitudes and evaluations, and what types of voters are most likely to cast a ballot on the basis of the character traits of the presidential candidates. Using the American National Election Studies (ANES) surveys, the authors find that traits do have a very substantial effect on the vote, that different candidates have advantages on different traits, and that the opinions expressed by media pundits about how the candidates are viewed by the voters are often simplistic, and sometimes quite mistaken. Character traits are important to voters, but we need a better and more complete understanding of how and why these factors influence voters. An essential read which provides a clear and original argument to all those interested in furthering their understanding of the importance of candidate character traits for the quality of American elections and democracy.

Personality Politics? assesses the role that voters' perceptions and evaluations of leaders play in democratic elections. The book presents evidence from an array of countries with diverse historical and institutional contexts, and employs innovative methodologies to determine the importance of leaders in democracies worldwide. Addressing such questions as 'Where do leaders effects come from?', 'In which institutional contexts are leader effects more important?' and, 'To which kinds of voters are leaders a more prominent factor for voting behaviour?', the authors seek to determine whether the roles leaders play enhances or damages the electoral process, and what impact this has on the quality of democracy in electoral democracies today.

Looking back over the past 25 years, Stanley Renshon explores how the issue of character has come to dominate presidential campaigns. Drawing on his clinical and political science training, Renshon has devised a theory which allows the public to evaluate the qualities of presidential candidates.

The American vice presidency, as the saying goes, “is not worth a bucket of warm spit.” Yet vice presidential candidates, many people believe, can make all the difference in winning—or losing—a presidential election. Is that true, though? Did Sarah Palin, for example, sink John McCain’s campaign in 2008? Did Joe Biden help Barack Obama win? Do running mates actually matter? In the first book to put this question to a rigorous test, Christopher J. Devine and Kyle C. Kopko draw upon an unprecedented range of empirical data to reveal how, and how much, running mates influence voting in presidential elections. Building on their previous work in The VP Advantage and evidence from over 200 statistical models spanning the 1952 to 2016 presidential elections, the authors analyze three pathways by which running mates might influence vote choice. First, of course, they test for direct effects, or whether evaluations of the running mate influence vote choice among voters in general. Next, they test for targeted effects—if, that is, running mates win votes among key subsets of voters who share their gender, religion, ideology, or geographic identity. Finally, the authors examine indirect effects—that is, whether running mates shape perceptions of the presidential candidate who selected them, which in turn influence vote choice. Here, in this last category, is where we see running mates most clearly influencing presidential voting—especially when it comes to their qualifications for holding office and taking over as president, if necessary. Picking a running mate from a key voting bloc probably won’t make a difference, the authors conclude. But picking an experienced, well-qualified running mate will make the presidential candidate look better to voters—and win some votes. With its wealth of data and expert analysis, this finely crafted study, the most comprehensive to date, finally provides clear answers to one of the most enduring questions in presidential politics: can the running mate make a difference in this election?

This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections. Visit our website for sample chapters!

The book offers a comprehensive analysis of public opinion toward presidential candidate spouses over the course of three decades, drawing on multiple theoretical frameworks including the concept of “new traditionalism” and a plethora of empirical data to explore why some spouses engender greater support than others—and what these reactions reveal about the American public and the gendered nature of the American presidency. Recognizing that presidential candidate spouses are important but understudied political actors, this book provides extensive analysis of public evaluations of Bill Clinton and Melania Trump during the 2016 presidential election as well as the presidential candidate spouses in the 1992 and 2012 elections and places public reaction to these individuals in historical context. The book considers important trends in U.S. elections including party polarization from the distinctive vantage points of candidate spouses and explores the symbolic importance of historic firsts including the first African American candidate spouse and the first male candidate spouse. No other work provides a systematic exploration of public opinion towards candidate spouses as distinct political entities across the modern political era.