Captive Audience Epub

"Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them." Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation “50+ metrics crackles like new money…this is the best marketing book of the year.” Updated version of Strategy + Business “2006 Best Books in Marketing award winner” WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING As the old adage goes, “If you can’t measure it, you can’t manage it.” Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.”

This is a biography and a ghost story set in various parts of the world including the slums of post war Dublin and the plush life of colonial Africa. From his arrival in Ireland from Hungary as a Radio Officer on board the ship Vicia in 1941, Steve Remenyi was faced with what might have been for others, insurmountable problems. His ship was trapped in Dublin. He couldn’t speak English and he didn’t know anyone in Ireland. But Steve was both an optimist and a survivor and made the most of the challenges facing him. So he started a business.

White Spot, a popular BC restaurant chain, solicits hamburger concepts from third and fourth grade students and one of the student’s ideas becomes a feature on the kids’ menu. Home Depot donates playground equipment to an elementary school, and the ribbon-cutting ceremony culminates in a community swathed in corporate swag, temporary tattoos, and a new “Home Depot song” written by a teacher and sung by the children. Kindergarten students return home with a school district-prescribed dental hygiene flyer featuring a maze leading to a tube of Crest toothpaste. Schools receive five cents for each flyer handed to a student. While commercialism has existed in our schools for over a century, the corporate invasion of our schools reached unprecedented heights in the 1990s and 2000s after two decades of federal funding cuts and an increasing tendency to apply business models to the education system. Constant cutbacks have left school trustees, administrators, teachers, and parents with difficult decisions about how to finance programs and support students. Meanwhile, studies on the impact of advertising and consumer culture on children make clear that the effects are harmful both to the individual child and the broader culture. Captive Audience explores this compelling history of branding the classroom in Canada.

Stephen is fifteen when the nightmares begin. The dream is always the same: a crying baby, a wooden ladder, a house built in the branches, fire everywhere. Night after night, the fantastic images haunt him. More chilling than the dream itself, though, is the fact that this is the very same nightmare that haunted Stephen's brother, Marcus?the dream that drove Marcus to run away. Now Stephen is the age his brother was when he left, and he wonders what it all means. Determined not to run from the truth, Stephen steels himself for a journey of remarkable discovery that he hopes will eventually lead him to the truth about the past and, ultimately, about himself.

Think you know everything there is to know about mankind's favorite green gas? Well, Donald Rump has something in store for you! Inside, you'll finally get to the bottom of many age-old questions, including: - Where do farts come from? - Are farts people? - Do farts die? - Do all farts go to heaven? - What should I do if a zombie farts on me? - Does inhaling farts cause brain damage? - What if someone steals my farts? - Can farts be used to power my car? - I've run out of farts. Should I dial 911? - Should I join Fartaholics Anonymous? And many, many more! So what are you waiting for? Become a fart expert today! Approximately 11,500 words in all. Intended for readers 15 and up.

Could the greatest power… The path to riches beyond our wildest imagination… The key to reaching the highest level of spiritual awareness and happiness… …be obtained by bottling farts??? "Shh…it's our secret…" Vlad told the little boy. "Use the power wisely…" Approximately 2,200 words.

Since leaving his posh position at the Department of Motor Vehicles, Mackelroy Puggsley thought he\'d smelled the last psychotic fart that nearly killed him. But in his new role as a psychologist, he quickly realizes that the problem is more widespread than he thought. Will a crazed client and his two gassy brides prevent the old man from getting one last piece of nookie before he dies? Or will Mackelroy talk his way out of another hazardous situation and live to see another hair pie? For mature (and not so mature) audiences. Approximately 3,400 words in all.