Caring And Sharing The Cultural Heritage Environment As An Agent For Change

This proceedings volume explores the socio-economic dimension of the heritage sector from a broad, interdisciplinary perspective. Featuring contributions from the 2016 ALECTOR International Conference held in Istanbul, Turkey, this book presents current theoretical and empirical research related to such topics as: R&D and ICT in tourism; heritage products and services; climate change; finance and tourism; cultural communication; anthropological cultural heritage; and heritage management. Collectively, the papers presented in this book provides methodologies, strategies and applications to measure the socio-economic dimension of the heritage sector and also good practices in the heritage sector that drive regional, cultural and economic development and sustainability. The EU Neighbourhood Info Centre (ENPI) Cross-Border Cooperation (CBC) Black Sea project “Collaborative Networks of Multilevel Actors to Advance Quality Standards for Heritage Tourism at Cross Border Level”, or ALECTOR, focuses on different types of heritage assets as a means to invest in human capital and tourism innovation in order to achieve socio-economic development and cooperation with social partners in the Black Sea region. Featuring collaborations from Greece, Romania, Bulgaria, Moldova Ukraine, Georgia and Turkey, the project proposes a cognitive and educational framework for using a region’s assets, which would guide final beneficiaries (regions, communities, SMEs) to identify, signify, valorize and manage their natural and cultural resources, in order to use heritage potential as a vehicle for tourism. Presenting case studies of successful initiatives, the enclosed papers are divided into two parts: • Part I: Economics of Heritage features innovative research results on the heritage and tourism topics from countries such as Bulgaria, Croatia, Russia, and Romania • Part II: Best Practices features best practices, experiences, and promotion plans for cultural heritage through tourism from countries such as Bulgaria, Republic of Moldova, Turkey, Russia, and Romania

This book comprehensively analyses the UK law and non-law instruments that care for cultural heritage. Viewing the law as a community of care, working with other communities, brings new insights to our understanding of cultural heritage protection, making this book of interest to legal and heritage academics and practitioners.

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in the future. Cultural Marketing and Metaverse for Consumer Engagement highlights the importance of cultural marketing, discusses how consumer beliefs are built and affected by cultural marketing, and considers how culture acts as a base for the marketing ecosystem. Covering key topics such as the digital era, religion marketing, and consumer behavior, this premier reference source is ideal for marketers, business owners, managers, researchers, scholars, academicians, practitioners, instructors, and students.

World Heritage: Concepts, Management and Conservation presents an insight into discussions and debates surrounding the UNESCO World Heritage List, and the properties on it. Since its creation 50 years ago, the World Heritage Convention has been lauded as one of the most successful international expressions of cooperation, whilst at the same time being widely criticised as producing an overly commercialised and globalised sense of heritage. Offering an in-depth discussion of both sides of the debate, this book explores these issues by discussing the following topics: • How the World Heritage Convention was conceived and how it is operationalised; • How the World Heritage concept is currently being used and misused; • The benefits of inscription – perceived and actual existential threats faced by World Heritage Site managers including climate change, urban development, overtourism, military action and natural disaster; • The future of World Heritage as an instrument for conservation and economic development. Case studies from a global range of World Heritage Sites are included throughout, to showcase some of the successes and also missuses of World Heritage status. This book will be of pivotal interest to students and scholars in the fields of tourism, heritage, archaeology, natural resource management and development studies.

The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.

In view of the ever-increasing use of interactive and emerging technologies in museum spaces, Museums and Technologies of Presence rethinks the role of such technologies as potential facilitators of presence and as vehicles for offering new, immersive, and embodied visitor experiences. This edited collection presents theoretical approaches and case studies that explore how presence can be experienced in museum spaces and what role technology can play in visitor experiences. It considers the theoretical underpinnings of the concept ‘presence’ for museum spaces, offering a critical examination of how immersive and other emerging technologies can affect, diminish or enhance our sense of presence and embodiment. Through an international range of case studies and innovative projects, this volume considers emerging technologies – including virtual reality, augmented reality, interactive (multisensory) installations, and AI – alongside different aspects of presence, including immersion, embodiment, empathy, emotion, engagement, and affect. Taking an interdisciplinary approach, Museums and Technologies of Presence will be beneficial to those researching or studying in the fields of Museum Studies, Digital Humanities, Computer Science, Information Science, and Digital Media. It will also be useful to museologists, curators, and artists who are interested in developing immersive experiences, experimental new media, and immersive aesthetics.

Human dignity has experienced limited attention in tourism studies. The interlinked dimensions of dignity in tourism urgently ask for broad avenues of future research, as tourism is both an information-intensive industry and an "experience good" resulting from the relationship and co-creation processes involving hosts and guests in different political, socio-economic, cultural, and environmental contexts. These contexts play a role in how an individual’s values, norms, and experiences may be experienced in tourism. This edited book is one of the first attempts to apply to tourism a humanistic management approach entailing a re-discovery of the value of human life, dignity, and awareness of the ethical dimensions of work. The book develops awareness of the contemporary relevance of the human dignity concept to interpret and manage the weaknesses of traditional approaches to tourism and cope with the challenges and new scenarios, including the current COVID-19 pandemic crisis. It presents ethical values and norms as both foundations and vehicles to dignify tourism stakeholders’ vision and mission (policy, strategies, and practices) as well as people/tourist beliefs, attitudes, and behaviors. It grounds humanistic education as a pervasive mechanism to innovate tourism management contents and practices by offering to different targets new educational and training formats or framing differently traditional ones. Presenting both a critical and a positive approach to tourism management, the diversity of disciplinary approaches, case studies, and examples makes the book attractive to a variety of readers including tourism scholars, researchers, practitioners, and postgraduate students of management and organization disciplines.