Casa Facebook

Casa Facebook Mark Zuckerberg, His Friends and the Mystical House that Launched Them Judy Fusco with Kevin Paterson In Casa Facebook, the author weaves together fascinating real-life stories of the founders of Facebook, the Silicon Valley kingpins, and a mystical house that became headquarters to the social networking startup that changed the world. This compelling narrative provides readers with an insightful view into the lives and community that launched Facebook and the dynamics that can transform wild dreams into reality. "Casa Facebook is a captivating story of Judy Fusco's experience with American values seen in the context of her Asian heritage," says Anita Wonder, author and close observer of the drama that played out at the house. "One can't read this book without feeling there is a deeper meaning to the extraordinary home where an American institution took shape." According to Judy Fusco, author of Casa Facebook, "In recent years I've had the opportunity of closely watching a transformational idea take shape around my dining room table, as a team of young entrepreneurs took a dream and unveiled it to the world. This social revolution has made a positive difference in the lives of millions-800 million members to be exact-and in the events of nations." "It seems," she says, "as if destiny brought these social revolutionaries to my house for a brief season and a great purpose. Perhaps, too, the mystique surrounding the house played a significant role in launching the global invasion of social networking and in propelling the Facebook founders to world renown. By taking a look through a window of time-a window I and many others have called Casa Facebook-we can listen and learn from the carriers of this grand idea, and in their lives we can find inspiration that can shape our own destinies." You can access blogs and 8 narrative videos about Casa Facebook which provide a visual look inside the many compelling stories surrounding this social networking phenomenon and the startup team - Mark Zuckerberg and his friends. The videos include a compelling video tour of the many Casas (headquarters) of Facebook. To register for additional content, go to www.thecasafacebook.com.

One of the Best Technology Books of 2020—Financial Times “Levy’s all-access Facebook reflects the reputational swan dive of its subject. . . . The result is evenhanded and devastating.”—San Francisco Chronicle “[Levy’s] evenhanded conclusions are still damning.”—Reason “[He] doesn’t shy from asking the tough questions.”—The Washington Post “Reminds you the HBO show Silicon Valley did not have to reach far for its satire.”—NPR.org The definitive history, packed with untold stories, of one of America’s most controversial and powerful companies: Facebook As a college sophomore, Mark Zuckerberg created a simple website to serve as a campus social network. Today, Facebook is nearly unrecognizable from its first, modest iteration. In light of recent controversies surrounding election-influencing “fake news” accounts, the handling of its users’ personal data, and growing discontent with the actions of its founder and CEO—who has enormous power over what the world sees and says—never has a company been more central to the national conversation. Millions of words have been written about Facebook, but no one has told the complete story, documenting its ascendancy and missteps. There is no denying the power and omnipresence of Facebook in American daily life, or the imperative of this book to document the unchecked power and shocking techniques of the company, from growing at all costs to outmaneuvering its biggest rivals to acquire WhatsApp and Instagram, to developing a platform so addictive even some of its own are now beginning to realize its dangers. Based on hundreds of interviews from inside and outside Facebook, Levy’s sweeping narrative of incredible entrepreneurial success and failure digs deep into the whole story of the company that has changed the world and reaped the consequences.

California-Mexican-style recipes and menus from the beloved Food Network host From the long-time host of Food Network's Mexican Made Easy and now co-host of The Kitchen comes Marcela's most personal collection of recipes yet, a reflection of her experience growing up in Tijuana and traveling back and forth to San Diego to see family and friends and for school. This book captures a culture centered around food, loved ones, and gatherings with mouthwatering recipes and in vibrant photography, all shot at Valladolid's home. Mexican food really is simple at its core, if you have some extra time for slow roasting meats or to prepare a few salsas, and the results are sure to impress. There are small bites like Cod Fritters with Chipotle Tartar Sauce and Grilled Steak and Cheese Tostadas; entrees such as Red Chile Lamb Stew and Roasted Tomatillo Salmon; and even drinks and desserts for special occasions, including Strawberry Layered Tres Leches Cake. With mouthwatering recipes and evocative photography, Casa Marcela presents Mexican food in a way never seen before.

The sections and chapters contained in this book deal with issues and challenges facing indigenous and minority populations located in several geographical areas of the world. The papers are written by writers and scholars from various parts of the world and, like any piece of literature on indigenous and minority populations, the topics are diverse. The perspectives are both interdisciplinary and multi-disciplinary. The issues examined in the various chapters cover areas pertaining to their human rights, preservation of their culture and identity, traditional knowledge, and their challenges, but also scholarly and epistemological approaches to understanding and articulating such topics in academic contexts. Indeed, the issues around indigenous and minority populations across the world transcend their human rights concerns in relation to dominant groups and institutions within the territorial boundaries of the modern states where they currently live. These issues are cultural, anthropological, sociological, philosophical and epistemological, as well as historical. Any scholarly piece of work on indigenous and minority populations is therefore inevitably inter-disciplinary, multi-disciplinary or both. The various topics examined by the authors epitomize this diversity of issues around such populations. The book is a significant source of information for students, academics, practitioners, policymakers, government officials and non-governmental organisations working on issues that pertain to such populations at national, regional and global levels.

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.

Mark Zuckerberg is perhaps best known as the creator of Facebook, but this tech mogul was working with computers long before the rise of social media. Today, the young CEO lives a relatively quiet life and has pledged to give much of his money to charity. In this captivating exploration of Zuckerberg's career and personal life, readers will find the real story of his inspiring, though and at times controversial rise to fortune and fame. Informational sidebars, full-color photographs, and annotated quotes give readers a behind-the-scenes look into what continuously drives Zuckerberg to achieve success.

By focusing on the textually mediated reactions of local residents, social movements, and media producers to policy changes implemented in the favelas of Rio de Janeiro, this book studies the development of literacy as a tool to mobilize, perform, and disseminate protest. Researching Protest Literacies presents a combination of ethnographic fieldwork and extensive archival research to analyse how traditional and technology-driven literacy practices informed a new cycle of social protest in favelas from 2006-2016. Chapters trace nuanced interactions, document changing power balances, and in doing so conceptualize five forms of literacy used to enact social change - campaigning literacies, memorial literacies, media-activist literacies, arts-activist literacies, and demonstration literacies. Building on these, the study posits protest literacies as a new way of researching the role of contemporary literacy in protest. This insightful monograph would be of interest to doctoral students, researchers, and scholars involved in the fields of literacy studies, arts education, and social movement studies, as well as those looking into research methods in education and international literacies more broadly.

Drawing from lessons of the COVID-19 pandemic, Tourism Destination Management in a Post-Pandemic Context presents cases and competencies to advance theoretical and empirical knowledge in the management of destinations post-pandemic.