Challenge Of Battle

In CHALLENGE EVERYTHING(TM) THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING(TM) Scott Cullather and Kristina McCoobery the husband and wife co-founders of INVNT(TM), the global live brand storytelling agency(TM) share their story of launching a scrappy start-up - at the beginning of a global recession - and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics. So whether you're a budding entrepreneur considering going out on your own, a business leader looking to take your company to the next level, or CMO eager to build your brand, this book will help you blow sh*t up and take your projects, partnerships, and performance to the next level. "When I first met Scott and Kristina I was the marketing director for Mountain Dew. Now, thirteen years later, I realize how much the power of live storytelling benefited me throughout my entire career. There is nothing more powerful than a compelling story that is on brand, on message, but sticky. And boy do these two know how to craft stories like that." LAUREN HOBART PRESIDENT, DICK'S SPORTING GOODS "My entire life I have played sports in front of live audiences. I fully appreciate the power that a live event, be it a championship game or an interaction between family members, has in connecting the world. Scott and Kristina capture this incredibly well in Challenge Everything. And their personal journey is a wild ride " MASON PLUMLEE PROFESSIONAL BASKETBALL PLAYER DENVER NUGGETS "I met Scott and Kristina two years before they launched INVNT and have watched them grow their business from day one. They understand, better than anyone, the importance of live events and the critical role they play in a brand's narrative. In today's digital economy the currency of "live" has increased exponentially. If you're not reaching your constituents IRL (in real life) you're missing the most impactful connection for your brand. Whether you're growing a global business or creating a compelling brand story from scratch, you must read Challenge Everything - the most intuitive book on live narrative storytelling I have ever read." MATTI LESHEM FOUNDER OF PROTAGONIST BRAND STRATEGY AND CO-FOUNDER AND CEO, WEIMARANER REPUBLIC PICTURES

Winston Churchill described the opening campaign of World War I as 'a drama never surpassed'. The titanic clash of Europe's armies in 1914 is one the great stories of 20th-century history, and one in which the British Expeditionary Force (BEF) played a notable part. Previous assessments of the BEF have held to an unshakeable belief in its exceptional performance during the battles of 1914. But closer examination of the historical record reveals a force possessing some key strengths yet undermined by other, significant failings. Within an authoritative and well-paced campaign narrative, Challenge of Battle re-evaluates the Army's leadership, organization and tactics. It describes the problems faced by commanders, grappling with the brutal realities of 20th-century warfare, and explains how the British infantry's famed marksmanship has to be set against the inexperience and tactical shortcomings of the BEF as a whole. However, it also demonstrates the progress made by the British during 1914, concluding with the successful defence of Ypres against superior enemy forces. The author examines the fateful decisions made by senior officers and how they affected the men under their command. Making full use of diaries, letters and other contemporary accounts, he builds a compelling picture of what it was like to fight in the battles of Mons, Le Cateau, the Aisne and Ypres. In this timely new book, Adrian Gilbert clears away the layers of sentiment that have obscured a true historical understanding of the 1914 campaign to provide a full, unvarnished picture of the BEF at war.

He called it one of the hardest things he ever didas difficult as leading the D-Day invasion. When Dwight Eisenhower sent the 101st Airborne to Little Rock to integrate Central High School in September 1957, he couldn't know that he was fighting the last great battle of his career...one that would change forever both him and his country. This is the story of how one of America's greatest leaders confronted America's greatest sin. This is the unlikely tale of how Ike became a civil rights president."Ike" represents is a revolution in scholarship on Eisenhower and civil rights. Though not uncritical, the book credits his steady personal advance on the issue as well as his accomplishments in the military and as president. Drawing on thousands of primary documents (including newly released material), "Ike's Last Battle" builds to its climax at Little Rockone of the most pivotal events of the civil rights movement. Little Rock is at the epicenter, but the book will also look at the cause, and the aftermath.

A reenactment battle marches into Bayport in this Hardy Boys adventure—a fresh approach to a classic series. Bayport goes back in time when a Revolutionary War-era battleship is discovered, along with a treasure trove of historic artifacts. To celebrate, the town stages a reenactment of the historic Battle of Bayport, complete with antique artillery, canons, and tricorn hats. Even Frank and Joe Hardy are decked out in full Colonial costume, fighting over freedom and taxes on opposite sides of the battle line. But things get a little too real when a stray shot leaves Bayport’s biggest benefactor, Don Sterling, without a pulse. Wait a minute—weren’t those muskets supposed to be unloaded? And even though the Hardy Boys have technically retired from solving mysteries, they can’t help but get involved, especially when a favorite teacher turns out to be a prime suspect. Is someone trying to frame Mr. Lazin? And who would want Don Sterling dead? Murder by reenactment is one the Hardys haven’t seen before, but don’t think they’re not up for the challenge!

"Funny and human and clever and wise. I really, really like this sparkling, racing, hilarious little gem." -- Hilary McKay, author of Saffy's Angel and Binny In Secret Sylvie Scruggs doesn't like Georgie Diaz. He always calls her Scruggs. He always beats her in baseball. He didn't invite her to his party. Plus, he's a boy.Now Georgie is trying to steal Sylvie's best friend, Miranda Tan. He's giving Miranda a super-special birthday present, so Sylvie will too -- only her present will be ten times better. With the help of her twin brothers, a ferret, a castle, and some glitter glue, Sylvie sets out to make Miranda remember who her REAL best friend is, and forget about Georgie forever."Two words: Sylvie Scruggs. Two more words: LOVE HER! Eyre nails it with this new kid on the block. (And here's a challenge: I dare you not to laugh out loud)." -- Barbara O'Connor, author of How To Steal A Dog and The Fantastic Secret of Owen Jester

In late 1913 the newly formed Federal League declared itself a major league in competition with the established National and American Leagues. Backed by some of America’s wealthiest merchants and industrialists, the new organization posed a real challenge to baseball’s prevailing structure. For the next two years the well-established leagues fought back furiously in the press, in the courts, and on the field. The story of this fascinating and complex historical battle centers on the machinations of both the owners and the players, as the Federals struggled for profits and status, and players organized baseball’s first real union. Award winning author, Daniel R. Levitt gives us the most authoritative account yet published of the short-lived Federal League, the last professional baseball league to challenge the National League and American League monopoly.

Updated for a new generation, a resource for overcoming sexual temptation shares the stories of men who have escaped sexual immorality and offers a practical plan for achieving sexual integrity.

This volume looks at battle speech in major Greek historians as well as the pictorial representations of Thermopylai.