Challenges For International Broadcasting V

This is the fifth volume of papers and proceedings emerging from the Challenges for International Broadcasting//La radiodiffusion internationale face a ses defis conferences. The topics explored here include: Strategies for success, History of international broadcasting; Digital technologies; New technologies: access and impact; International television broadcasting. The volume also included the names and addresses of all the participants and their broadcasting organisations.

This is the sixth volume of papers and proceedings for the Challenges for International Broadcasting/La radiodiffusion internationale face a ses defis conferences. This biennial conference was started in 1990 and is now the largest and most important gathering of international broadcasters in the world,. These broadcasters represent some 60 broadcasting organisation, large and small, and all five continents. The book explores topics of increasing significance in this new millennium -- new technologies, the explosion of the internet and its implications for broadcasting and programming in a multi-channel universe, audience research, the relationship between large and small broadcasters, crisis broadcasting and prospects for increasing international collaboration.

This third volume in a series on international broadcasting includes papers and presentations from some 40 international broadcasters of the world, including: the BBC, NHK, Voice of America, CNN, Radio Moscow, Radio Nederlands, Radio Liberty, Polish Radio, Swiss Radio International, Australian Broadcasting Corporation, Radio Canada International and Radio Shanghai. The book covers a wide range of the concerns of international broadcasters as they struggle to redefine their role in a tremendously transformed and reconfigurated world. Each chapter is organized around a particular topic, and also includes a discussion.

The Global News Challenge tackles one of the timeliest topics in mass communication today—the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information, international news providers traditionally had an influential position. With the ongoing media liberalization, however, commercial domestic providers have gained in strength to become strong competitors. Additionally, in a number of countries, pan-Arab broadcasting enterprises have widened their reach, contributing to the growing competition for traditional international providers such as the BBC or France 24. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia. It is unique in providing a theoretical framework by which to analyze demand and usage of and trust in news from international broadcasters across the whole population, not just opinion leaders. It outlines the strategic options for international broadcasters in these evolving market contexts.

Shortwave broadcasting originated in the 1920s, when stations used the new technology to increase their range in order to serve foreign audiences and reach parts of their own country not easily otherwise covered. The early days of shortwave radio were covered in On the Short Waves, 1923-1945: Broadcast Listening in the Pioneer Days of Radio, published by McFarland in 1999 (paperback 2007). Then, two companion volumes were published, picking up the story after World War II. They were Listening on the Short Waves, 1945 to Today (McFarland, 2008; paperback 2010), which focuses on the shortwave listening community, and the present Broadcasting title, about the stations themselves and their environment. The heart of the book is a detailed, year-by-year account of the shortwave bands in each year from 1945 to 2008. It reviews what American listeners were hearing on the international and domestic shortwave bands, describes the arrivals and departures of stations, and recounts important events. The book describes the several categories of broadcasters--international, domestic, private, religious, clandestine and pirate. It explains the impact of relay stations, frequency management, and jamming. It also addresses the considerable changes in shortwave broadcasting since the end of the Cold War. The book is richly illustrated and indexed, and features a bibliography and extensive notes.