Chinese Tourists What Do They Want

The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group of travellers in the world. Unfortunately, understanding of the needs that these Chinese tourists have is exceptionally poor. What do they want to eat, do or buy? Where do they want to stay, and what places do they want to visit? All these differ radically from the needs of other tourists. In this book, we will take you through what is different and why it is so. In the book, we will also offer ideas on how to easily shift your offering to match what Chinese tourists want. We will also provide plenty of examples on what others have done to attract their business -- since, naturally, many have already invested heavily to do this. So yes, competition for Chinese tourists has undoubtedly begun, but an equally vital investment for winning this fight is understanding. What do you know about their needs? INGEMAR FREDRIKSSON has 30+ years experience in top management, business development, profitability development and marketing. He has worked with plenty of SMEs in different industries (including tourism) and also with Fnatic, IKEA, Invest Sweden, Miss Sweden and the Swedish government. He has also been vice chairman of The Swedish Federation of Business Owners. Since a few years back he lives and works in the UAE. All four books by Ingemar Fredriksson, in their original Swedish edition, have featured on top lists together with names like Steve Jobs, Daniel Kahneman, Thomas Piketty, Sun Tzu and even the Fifty shades-series. Search on YouTube for “Ingemar Fredriksson’s books – Bestsellers for 15 years!” for a full video of random list positions over the years. LYU WEN has a degree in Economics from Fudan University in Shanghai, with an extensive finance background. Together, they have the academic background with down-to-earth know-how and experience of the meeting between East and West, and how this can be used in business development. Said about the Swedish edition of this book: “This book is basically a huge checklist and a fantastic basis for those who would like to attract Chinese tourists.” Monika Fleming-Glogoza, West Sweden Tourist Board

The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt of being able to sell just one product to every single Chinese. That dream is now quickly turning into a possibility for many hotels, restaurants, shops and attractions. As of 2012. Chinese tourists are the largest group of travellers in the world. Unfortunately, understanding of the needs that these Chinese tourists have is exceptionally poor. What do they want to eat, do or buy? Where do they want to stay, and what places do they want to visit? All these differ radically from the needs of other tourists. In this book, we will take you through what is different and why it is so. In the book, we will also offer ideas on how to easily shift your offering to match what Chinese tourists want. We will also provide plenty of examples on what others have done to attract their business -- since, naturally, many have already invested heavily to do this. So yes, competition for Chinese tourists has undoubtedly begun, but an equally vital investment for winning this fight is understanding. What do you know about their needs? INGEMAR FREDRIKSSON has 30+ years experience in top management, business development, profitability development and marketing. He has worked with plenty of SMEs in different industries (including tourism) and also with Fnatic, IKEA, Invest Sweden, Miss Sweden and the Swedish government. He has also been vice chairman of The Swedish Federation of Business Owners. Since a few years back he lives and works in the UAE. All four books by Ingemar Fredriksson, in their original Swedish edition, have featured on top lists together with names like Steve Jobs, Daniel Kahneman, Thomas Piketty, Sun Tzu and even the Fifty shades-series. Search on YouTube for "Ingemar Fredriksson's books - Bestsellers for 15 years!" for a full video of random list positions over the years. LYU WEN has a degree in Economics from Fudan University in Shanghai, with an extensive finance background. Together, they have the academic background with down-to-earth know-how and experience of the meeting between East and West, and how this can be used in business development. Said about the Swedish edition of this book: "This book is basically a huge checklist and a fantastic basis for those who would like to attract Chinese tourists." Monika Fleming-Glogoza, West Sweden Tourist Board

Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explores Chinese tourists’ behaviour, and considers how the country’s tourism landscape will expand in the future. Featuring 16 chapters compiled and written by industry experts representing 11 countries, this collection offers a vivid profile of Chinese tourists and the characteristics distinguishing them from other market segments. This book coincides with the growing interest in Chinese tourism and tourist behaviour as the top market in the world in terms of tourism spending and arrival numbers, presenting an overview of Chinese tourist segments and travel-related concerns to paint a clear picture of the market’s status. Chapters address the future of Chinese tourism, providing industry stakeholders an up-to-date view on this valuable market along with suggestions to best harness the market’s power. Providing an up-to-date exploration of numerous contemporary issues, this book will be valuable to a wide audience, including advanced students in tourism, hospitality and leisure and recreation studies and stakeholders, authorities, establishments and employees within the tourism industry. This book offers readers greater knowledge about the past, present and future of the Chinese outbound tourism market.

This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world.

Modern Chinese tourists have become a mainstay in global tourism. The United Nations World Tourism Organisation shows the number of Chinese travellers going abroad climbed from 2.8 million in 1997 to about 73 million in 2018. This means that as of 2018, China was fourth in terms of international visits behind Germany, the United States and Britain. Would you like to attract more of these Chinese travellers to your location, shop or brand? Then this is the book for you. Find out who China’s outbound tourists are, where they’re travelling, what they’re purchasing and why. Here’s an excerpt to give you a taste. China has the world’s largest pool of tourists and in the past decade, Chinese tourism has seen outstanding growth. Now more than ever, Chinese people are travelling. With growth in the larger economy and an increase in disposable income, people are also spending more on travel and in their destination. According to data from the China National Tourism Administration (CNTA), in 2000 there were only 4.5 million outbound trips. In 2018, there were 149.72 million. Purchases while travelling accounted for 11% of per-capita spending in 2018, which is twice the level recorded in 2011. Changes in Chinese travellers’ behaviour have also been noted in recent years. They’re adapting more “Western” travel habits. Instead of just going sightseeing and shopping, they’re more willing to engage in in-depth experiences of local lifestyle and culture. Unique, tailor-made travel services are also a new trend. For example, some are moving from 5-star hotels to boutique hotels or Airbnb homestays and bespoke tours are becoming more popular. We’ve created this mini book for those in the tourism industry who want to understand Chinese outbound tourists and recent trends in order to attract them and provide the best service to them. If you’ve ever asked yourself “How can my business benefit from the increasing number of Chinese travellers?”, this book will answer that question. In the past 8 years, I’ve worked with over 300 brands helping them tap into China. Since 2016, I’ve been a speaker at over 90 events and run my signature Chinese social media masterclasses across Asia, Europe and the Middle East. You’re in safe hands. Modern Chinese Tourists: Who Are They and How are They Travelling? So, who’s coming to visit? Modern Chinese tourists aren’t one group and are changing and developing every year. Some traits cross demographic boundaries, like the fact that women make up 53% of Chinese tourists, while others don’t. And things are changing rapidly because of current events and trade tensions. Understanding the differences and preferences of these groups is crucial to attracting Chinese tourists and increasing the most important kind of marketing – word of mouth. Here’s some of the key information as things stand in November 2019. Millenials One of the most desired consumer groups among marketers all over the world is millennials and China is no different. Chinese millennials, born in the 80s and 90s and now between 20 and 39 years old, are hitting prime consumption age. Described as educated, open-minded and tech-savvy, they make up 31% of China’s total population, representing 415 million consumers. BCG estimates that by 2021, millennials will make up 46% of China’s urban population. They will experience increasing purchasing power and will gradually become the main consumers of products and services. In tourism, millennials play a vital role in shaping trends, as they represent 55% of all Chinese travellers and according to a Coresight Research survey they take an average of 2.3 trips per year. They tend to be more independent and have sophisticated demands. While other travel groups pay greater attention to climate, exchange rates and prices, millennials are ready to pay more and go farther in order to experience unique cultures, cuisine and greater shopping options. Some call it the “experience it all” approach and it’s expected that they’ll keep these habits and preferences as they age. This group is also more spontaneous and makes the largest number of last minute bookings. Usually their trips are inspired and encouraged by influencers on platforms such as WeChat, Weibo and Xiaohongshu. Millennial travellers are ready to spend a significant amount of their income on travel and on average spend more per day (US$ 346) than other groups (US$ 320). Millennials are also affecting their parents’ travel choices, especially when they travel in groups with older family members.” REVIEWS “Great and relevant content! Professional and knowledgeable speaker with contagious energy.” Michelle Ng, Harley-Davidson “Ashley opened our eyes to how the Chinese are leading innovation in the social media space, and how we can learn from them.” Coen Tan, Lead Trainer at Ministry of Influence

With Chinese-led initiatives such as One Belt One Road (OBOR) and the Asian Infrastructure Investment Bank (AIIB) combined with uncertainty due to US shifts in policy and apparent commitments over the past decade, the stakes are high for companies looking to profit from the world’s newest superpower. Post-financial crisis, China has emerged as the largest or second largest trading partner for most countries. It has become the second largest market for Fortune 500 companies like Starbucks, Apple, and Nike and drives growth for Hollywood and commodity products. Yet the profits come at a price for countries and companies alike—they must adhere to the political goals of Beijing or else face economic punishment or outright banishment. Using primary research from interviews with hundreds of business executives and government officials, The War for China’s Wallet will help companies understand how to profit from China’s outbound economic plans as well as a shifting consumer base that is increasingly nationalistic. The countries and companies that get it right will benefit from China’s wallet but those that do not will lose out on the world’s largest growth engine for the next two decades. Click here for information on the author's MSNBC interview: https://mobile.twitter.com/OARichardEngel/status/1147861623211798528 Check out the interviews at Bloomberg, Forbes, and Marketplace on this book: https://www.bloomberg.com/news/audio/2017-12-05/those-who-heed-china-s-political-ambitions-will-benefit https://www.forbes.com/sites/russellflannery/2017/11/28/how-to-profit-from-chinas-rising-nationalism/amp/ https://www.marketplace.org/2017/12/18/world/shaun-rein-interview Financial Times subscribers can read this review of The War for China’s Wallet: https://www.ft.com/content/b6bb55c4-e4b4-11e7-97e2-916d4fbac0da The book's review in South China Morning Post can be read at: http://m.scmp.com/culture/books/article/2126477/book-review-war-chinas-wallet-readable-if-one-sided-view-chinas

This book is comprised of a collection of reviews and research works from international professionals from various parts of the world. A practical approach to quality management provides the reader with the understanding of basic to total quality practices in organizations, reflecting a systematic coverage of topics. Its main focus is on quality management practices in organization and dealing with specific total quality practices to quality management systems. It is intended for use as a reference at the universities, colleges, corporate organizations, and for individuals who want to know more about total quality practices. The works in this book will be a helpful and useful guide to practitioners seeking to understand and use the appropriate approaches to implement total quality.

Deriving from a special issue on "China Watching" (Journal of China Tourism Research), this book presents the readers with a collection of seven independent research reports that adopt cross-cultural communication and cultural studies approaches to China tourism. Topics covered include the authenticity in cultural diffusion, the articulation of China through tourism, cross-cultural comparison of vacation consumption interpretation, the Chinese gaze of Europe, influence of globalization and localization on the development of tourism, behavioral implications of Chinese outbound tourism, and citing behaviors of Chinese tourism researchers from foreign language sources. The book will be of great interest to academic researchers, graduate students, policy makers, and destination managers who are interested in China tourism. The varied aspects covered, together with the engaging writing style, makes the text a pleasure to read. This book was published as a special issue of the Journal of China Tourism Research.