Church Publicity The Modern Wa

This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.

In the nineteenth century, many American Protestants expected almost limitless, orderly progress as Christianity and democracy spread and as technology and prosperity increased. Yet they also believed that, many centuries hence, after progress had run its course, the Second Coming of Jesus and a supernatural End to the world would occur. If these Protestants had one foot in the world of steamships and the telegraph, the other remained firmly planted in the cosmos of the Apocalype--a universe where angels poured out vials of wrath, where the dead would rise again, and where the wicked would be cast forever into a lake of burning fire.

A mix of thematic essays, reference entries, and primary source documents covering the role of religion in American history and life from the colonial era to the present. Often controversial, religion has been an important force in shaping American culture. Religious convictions strongly influenced colonial and state governments as well as the United States as a new republic. Religious teachings, values, and practices deeply affected political structures and policies, economic ideology and practice, educational institutions and instruction, social norms and customs, marriage, and family life. By analyzing religion's interaction with American culture and prominent religious leaders and ideologies, this reference helps readers to better understand many fascinating, often controversial, religious leaders, ideas, events, and topics. The work is organized in three volumes devoted to particular periods. Volume one includes a chronology highlighting key events related to religion in American history and an introduction that overviews religion in America during the period covered by the volume, and roughly 10 essays that explore significant themes. These essays are followed by approximately 120 alphabetically arranged reference entries providing objective, fundamental information about topics related to religion in America. Each volume presents nearly 50 primary source documents, each introduced by a contextualizing headnote. A selected, general bibliography closes volume three.

Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Woman’s Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined. Observations about American public relations history icon P. T. Barnum, whose life and work touched on many of the themes presented here, also are included as thematic bookends. As such, this study cuts a narrow channel through a wide swath of literature and a broad sweep of historical time, from the mid-eighteenth century to the first decades of the twentieth century, to examine the deeper and deliberate strategies for effecting change, for persuading a community of adherents or opponents, or even a single soul to embrace that which an advocate intentionally presented in a particular way for a specific outcome—prescriptions, as it turned out, not only for religious conversion but also for public relations initiatives.

In A Consuming Faith, Susan Curtis analyzes the startling convergence of two events previously treated independently: the emergence of a modern consumer-oriented culture and the rise of the social gospel movement. By examining the lives and works of individuals who identified themselves as social gospelers, rather than just groups or individuals who fit a particular definition, Curtis is able to capture the very fluidity of the term social gospel as it was used. In addition to exploring the time in which the movement took shape, Curtis provides biographical sketches of traditional figures involved in various aspects of the social gospel movement such as Walter Rauschenbusch, Washington Gladden, and Josiah Strong alongside those of less-prominent figures like Charles Jefferson, Elizabeth Stuart Phelps, and Charles Macfarland. Going beyond their roles in the movement, Curtis shows them to be sons and daughters, husbands and wives, and workers and citizens who experienced the vast changes in their world wrought by industrialization and class conflict even as they sought to define a meaningful religious life. The result of their quest was a redefinition of Protestantism that contributed to an evolving public discourse and culture. This groundbreaking study, now with a new preface by Curtis, provides an illuminating look at culture and religion as interdependent influences, and treats religious life as an integral part of American culture--not a sacred world apart from the secular. A Consuming Faith will be of interest to anyone who strives to understand not only the social and cultural history of America in the late nineteenth and early twentieth centuries, but also the origins of modern America.

The stereotype of the Victorian man as a flinty, sexually repressed patriarch belies the remarkably wide variety of male behaviors and conceptions of manhood during the mid- to late- nineteenth century. A complex pattern of alternative and even competing behaviors and attitudes emerges in this important collection of essays that points toward a "gendered history" of men.

A master historian traces the flourishing of organized religion in Manhattan between the 1880s and the 1960s, revealing how faith adapted and thrived in the supposed capital of American secularism. In Gilded Age Manhattan, Catholic, Jewish, and Protestant leaders agonized over the fate of traditional religious practice amid chaotic and multiplying pluralism. Massive immigration, the anonymity of urban life, and modernity’s rationalism, bureaucratization, and professionalization seemingly eviscerated the sense of religious community. Yet fears of religion’s demise were dramatically overblown. Jon Butler finds a spiritual hothouse in the supposed capital of American secularism. By the 1950s Manhattan was full of the sacred. Catholics, Jews, and Protestants peppered the borough with sanctuaries great and small. Manhattan became a center of religious publishing and broadcasting and was home to august spiritual reformers from Reinhold Niebuhr to Abraham Heschel, Dorothy Day, and Norman Vincent Peale. A host of white nontraditional groups met in midtown hotels, while black worshippers gathered in Harlem’s storefront churches. Though denied the ministry almost everywhere, women shaped the lived religion of congregations, founded missionary societies, and, in organizations such as the Zionist Hadassah, fused spirituality and political activism. And after 1945, when Manhattan’s young families rushed to New Jersey and Long Island’s booming suburbs, they recreated the religious institutions that had shaped their youth. God in Gotham portrays a city where people of faith engaged modernity rather than foundered in it. Far from the world of “disenchantment” that sociologist Max Weber bemoaned, modern Manhattan actually birthed an urban spiritual landscape of unparalleled breadth, suggesting that modernity enabled rather than crippled religion in America well into the 1960s.