Comm Ent

What we can learn about human nature from the informative, manipulative, confusing, and amusing messages at the bottom of the web. Online comment can be informative or misleading, entertaining or maddening. Haters and manipulators often seem to monopolize the conversation. Some comments are off-topic, or even topic-less. In this book, Joseph Reagle urges us to read the comments. Conversations “on the bottom half of the Internet,” he argues, can tell us much about human nature and social behavior. Reagle visits communities of Amazon reviewers, fan fiction authors, online learners, scammers, freethinkers, and mean kids. He shows how comment can inform us (through reviews), improve us (through feedback), manipulate us (through fakery), alienate us (through hate), shape us (through social comparison), and perplex us. He finds pre-Internet historical antecedents of online comment in Michelin stars, professional criticism, and the wisdom of crowds. He discusses the techniques of online fakery (distinguishing makers, fakers, and takers), describes the emotional work of receiving and giving feedback, and examines the culture of trolls and haters, bullying, and misogyny. He considers the way comment—a nonstop stream of social quantification and ranking—affects our self-esteem and well-being. And he examines how comment is puzzling—short and asynchronous, these messages can be slap-dash, confusing, amusing, revealing, and weird, shedding context in their passage through the Internet, prompting readers to comment in turn, “WTF?!?”

This book is an authoritative discussion of user comments and moderation in digital journalism, examining how user comments have disrupted the field of journalism and how a growing number of news organizations have abandoned commenting features altogether. Making a broad argument concerning user commentary as a manifestation of user engagement and public deliberation, User Comments and Moderation in Digital Journalism: Disruptive Engagement conceptualizes the act of commenting as interactive engagement and participation in a virtual public sphere. The book also explores the organizational policies that have the potential to disrupt – as well as improve – the quality of user discussions. Ultimately, strategies are proposed for managing and improving user comments and encouraging more productive public deliberation in digital journalism. This engaging discussion of a key development in digital journalism is a valuable resource for academics and researchers in the areas of journalism, media and communication studies.