Commercializing New Technologies

Drawing on scores of case examples from a variety of industries, this book highlights both successful and unsuccessful attempts at technology commercialization, and makes the case for a fresh approach to R&D management based on specialization by stage rather than by function. It also explores the implications for managing technology investments.

This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy. Commercialization of Innovative Technologies focuses on three core areas that set the stage for successful commercialization: Developing and managing a strong, flexible "innovation team" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; leveraging input from technologists throughout the commercialization process.

Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs, universities, patent offices, and inventors into commercially successful products and services. Commercializing technology has never been easy, and it's getting tougher all the time. All the decisions you need to make are complicated by today's breakneck rates of change in enabling technology and by competitive pressures disseminated globally at the speed of the internet: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? To answer these questions adequately and bring sophisticated products and services successfully to market, you need to deploy the systematic methods detailed in this book. Jerry Schaufeld--serial technology entrepreneur, angel investor, and distinguished professor of entrepreneurship--presents in detail his proven step-by-step commercialization process, beginning with technology assessment and culminating with the successful launch of viable products into the global market. Using case studies, models, and practical tips culled from his entrepreneurial career, he shows readers of Commercializing Innovation how to Source technology that can be turned into products Recognize an opportunity to create a viable product Perform feasibility analyses before sinking too much money into a project Find the right method and means to introduce the product to market Plan the project down to the last detail Execute the project in ways that improve chances of its success Comply with government regulation without crippling your project Decide whether offshore manufacturing is your best option Compete globally with globally sourced ideas and funding

This book presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables readers to understand different business models and processes from mainstream types of businesses, and teaches them how to successfully commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high tech environment. A four-part organization covers: The Foundations of Technology Commercialization, Intellectual Property and Valuation, Financial Strategies for Technology Start-Ups, and The Transition from R&D to Operations. For potential entrepreneurs and corporate venturers.

This collection of papers—by American and Russian specialists—addresses a variety of legal, regulatory, institutional, and financial issues that can promote or hinder technology commercialization. The book is the result of a series of workshops organized by the National Research Council with the Russian Academy of Sciences on commercialization of technologies, particularly those developed at research and educational institutions. Technology Commercialization concludes with a list of actions, programs, and policies which warrant further consideration as Russia tries to improve the success of technology commercialization. This book will be of interest to those concerned with small-business development in post-communist states, university technology management, and comparative technology commercialization.

Technological innovation is essential to the future well-being of the United States. The ability of the nation to sustain economic growth, increase its standard of living, and improve human health and the environment depends, in many ways, on its success in developing and commercializing new products, processes, and services. The growing capabilities of competitors in Europe, Asia, and elsewhere around the world increasingly challenge the ability of U.S. firms to convert the nation's science and technology base into a competitive advantage. Such concerns have prompted much debate about the proper role of government in encouraging innovation and the commercialization of new technologies. To date, however, the debate has been hampered by an incomplete understanding of the ways in which firms develop and market new products, processes, and services and the barriers they must overcome in the process.

Successful product design and development requires the ability to take a concept and translate the technology into useful, patentable, commercial products. This book guides the reader through the practical aspects of the commercialization process of drug, diagnostic and device biomedical technology including market analysis, product development, intellectual property and regulatory constraints. Key issues are highlighted at each stage in the process, and case studies are used to provide practical examples. The book will provide a sound road map for those involved in the biotechnology industry to effectively plan the commercialization of profitable regulated medical products. It will also be suitable for a capstone design course in engineering and biotechnology, providing the student with the business acumen skills involved in product development.

Technological innovation is essential to the future well-being of the United States. The ability of the nation to sustain economic growth, increase its standard of living, and improve human health and the environment depends, in many ways, on its success in developing and commercializing new products, processes, and services. The growing capabilities of competitors in Europe, Asia, and elsewhere around the world increasingly challenge the ability of U.S. firms to convert the nation's science and technology base into a competitive advantage. Such concerns have prompted much debate about the proper role of government in encouraging innovation and the commercialization of new technologies. To date, however, the debate has been hampered by an incomplete understanding of the ways in which firms develop and market new products, processes, and services and the barriers they must overcome in the process.