Commodifying Local Culture For Tourism Development

In a world characterized by an encroaching homogeneity induced by the growth of multi-national corporations and globalization, the causes of difference accrue new levels of importance. This is as true of tourism as in many other spheres of life – and one cause of differentiation for tourism promotion is the culture of Indigenous Peoples. This offers opportunities for cultural renaissance, income generation and enhanced political empowerment, but equally there are possible costs of creating commodities out of aspects of life that previously possessed spiritual meaning. This book examines these issues from many different perspectives; from those of product design and enhancement; of the aspirations of various minority groupings; and the patterns of displacements that occur – displacements that are not simply spatial but also social and cultural. How can these changes be managed? Case studies and analysis is offered, derived from many parts of the globe including North America, Asia and Australasia. The contributors themselves have, in many instances, worked closely with groups and organizations of Indigenous Peoples and attempt to give voice to their concerns. The book is divided into various themes, each with a separate introduction and commentary. The themes are Visitor Experiences, Who manages Indigenous Cultural Tourism Product, Events and Artifacts, Conceptualisation and Aspiration. In a short final section the silences are noted – each silence representing a potential challenge for future research to build upon the notions and lessons reported in the book. The book is edited by Professor Chris Ryan from New Zealand, and Michelle Aicken of Horwath Asia Pacific.

The Asia Pacific region’s enormous diversity of living cultures and preserved heritage sites has significant appeal to many tourists. However tourism has grown so rapidly that many issues associated with the incorporation of cultural and heritage experiences in tourist itineraries (such as authenticity verses commodification, exploitation of national cultures, impacts on local communities, and the management of heritage resources) have not been adequately addressed and must be debated. This revealing book reviews recent developments in cultural and heritage tourism in the Asia Pacific region and provides a discussion on how communities have faced and overcome significant challenges to develop and market their culture and heritage resources. A range of models and case studies are used to deepen the reader’s understanding of heritage and cultural issues, to illustrate many of the more controversial issues, and to examine new evaluative, and planning tools. This book is a special issue of the Asia Pacific Journal of Tourism Research.

This book presents new directions both for tourism and cultural landscape studies in geography, crossing the traditional boundaries between the research of geographers and scholars of the tourism industry. Drawing on selected research from Europe, Southeast Asia, the Pacific and North America, the contributors combine perspectives in human geography and tourism to present cultural landscapes of tourist destinations as socially constructed places, examining the extent and manner by which tourism both establishes and falsifies local reality. The book addresses many critical themes which recent critiques in tourism studies focusing on the attitudes and behaviour of the tourist and on the industry as agents of social change have ignored, including the marginalization of the 'host' community, the privatization and commodification of local culture, and how tourism acts as both agent and process in the structure, identity and meaning of local places.

Forces of economic, social, cultural, environmental, and political change are working to re-define rural spaces the world over and broad global transformations in consumption and transportation patterns have re-shaped leisure behaviour and travel. This book of cases about rural tourism development in Canada demonstrates the different ways that tourism has been positioned as a local response to political and economic shifts in a nation that is itself undergoing rapid change, both continentally and globally.

Cultural tourism is not only a major industry but also a support for national identity and a means for preserving heritage. Interdisciplinary explorations of cultural tourism, with essays about tourism between globalization and authenticity, township tourism in Soweto, South Africa, tourism in the culturally regenerated city, the new tourism areas in London, cultural routes, in the footsteps of Goethe, Humbert and Ulysses, tourism in inland Spain, indicators and qualitative observatories of heritage tourism, ecotourism and religious tourism in the North of Portugal, the festivalization of society, the consequences of the European Capitals of Culture, the economic impact of festivals, the future of cultural tourism: grounds for pessimism or optimism? Review in: Journal of cultural economics. 32(2008)3(.231-236).

Ethnic tourism has emerged as a means that is employed by many countries to facilitate economic and cultural development and to assist in the preservation of ethnic heritage. However, while ethnic tourism has the potential to bring economic and social benefits it can also significantly impact traditional cultures, ways of life and the sense of identity of ethnic groups. There is growing concern in many places about how to balance the use of ethnicity as a tourist attraction with the protection of minority cultures and the promotion of ethnic pride. Despite the fact that a substantial literature is devoted to the impacts of ethnic tourism, little research has been done on how to plan ethnic tourism attractions or to manage community impacts of tourism. This book addresses the need for more research on planning for ethnic tourism by exploring the status and enhancement of planning strategies for ethnic tourism development. The book develops the case of a well-known ethnic tourist destination in China -Xishuangbanna, Yunnan. It analyzes how ethnic tourism has been planned and developed at the study site and examines associated socio-cultural and planning issues. The authors evaluate the perspectives of four key stakeholder groups (the government, tourism entrepreneurs, ethnic minorities and tourists) on ethnic tourism through on-site observation, interviews with government officials, planners and tourism entrepreneurs, surveys of tourists and ethnic minority people, and evaluation of government policies, plans and statistics. This book is unique in its emphasis on planning and in its focus on China, rapidly emerging as a major player in tourism, with applications for tourism around the world.

Ethnodevelopment is a well-established concept in the field of development studies. Despite its relevance to tourism initiatives and processes in the Global South, it continues to be an underutilised concept in the field. This book bridges this gap, presenting an original conceptual framework to study the relationship between tourism and ethnodevelopment. It focuses on the processes of inclusion, empowerment, self-expression and self-determination to explore the effects of tourism initiatives on the identities, cultural resilience, livelihoods and economic opportunities of ethnic minority communities. Chapters explore a range of concepts and issues such as gender, authenticity, indigenous knowledge, tradition, the commodification of culture, community-based tourism, local entrepreneurship, cultural heritage, and tourism and the environment. Drawing on rich primary research conducted across South East Asia and South and Central America the book offers detailed evaluations of the successes and failures of various tourism policies and practices. This book makes a valuable contribution for students, scholars, practitioners and policy-makers alike interested in tourism, development studies, geography and anthropology.