Communicating For Success

Communicating for Success, 2nd edition, focuses student learning on the key communication competencies recommended by the National Communication Association. With a vibrant and engaging design, this introductory volume is packed with applied examples, features, and exercises; the text and accompanying Web content offer practical scenarios, key terms, discussion questions, sample activities, learning objectives, and more. A concentrated focus on the influence of communication on careers in business, education, and healthcare is highlighted near the end of each chapter and takes lessons beyond the classroom. This new edition features broader discussion of communication’s relation to social media and technology, culture, gender, and ethics.

It is clearer than ever that a degree alone is not a ticket to a job. Employers want graduates who are 'job ready' and the skills they rate most highly are communication-related skills. Jobseekers who are articulate and can demonstrate interpersonal skills, teamwork, leadership, problem solving and conflict resolution skills are highly sought after. Graduates do accumulate these skills in the course of their degree studies, but the strongest job candidates are able to identify and articulate their skills to employers. This is a communication skill in itself and is a major area of focus in this edition of Communicating for Success. Key aims in this third edition are to equip students with: § The ability to identify and understand the value and relevance of communication skills to employment and career success § The ability to demonstrate to employers the value of communication-related knowledge and skills they have acquired during their studies § An understanding of lifelong learning as a high-level employability skill that can enable them to adapt to changing work demands and environment as a way of job proofing themselves for the future.

Designed to equip students with the skills for effective business communication, Communicating for Results offers practical, classroom-tested instruction not just in grammar but in the rhetorical techniques and persuasive strategies that students need to become effective writers and speakers.Supplemented with abundant group and individual activities to reinforce key principles and help students hone their skills, this invaluable text will teach students to communicate with confidence.

A textbook for secondary students on effective methods of communication, particularly in the area of business.

Communication pervades our lives at all levels: academic, professional and personal. We can think of communication as anything that involves a transaction of meaning as a result of messages being sent and received between people, and these messages can be either intentional or unintentional. Your yawn at the breakfast table may be unintentional, but it communicates a message that you are tired. Communication is vitally important in every facet of our lives and we spend virtually all of our time communicating. Because it comes very naturally to us we might assume that we know how to do it and therefore don't need to spend time learning it. In reality, few of us reach our communication potential and we therefore experience communication difficulties from time to time. We have all had the experience of saying or doing something and then being surprised to find that someone else interprets what we have said or done in a way that we never intended. Communication is a complex process with many opportunities for mistakes and misunderstandings to occur. This book explores how various kinds of miscommunication occur and draw lessons on how to minimise barriers to communication.