Comprehensive Strategic Management

This breakthrough book provides students and managers alike with an understanding of the concepts and tools of strategy.

This breakthrough book provides students and managers alike with an understanding of the concepts and tools of strategy.

This breakthrough book provides students and managers alike with an understanding of the concepts and tools of strategy.

A Comprehensive Strategic Management Analysis, Great for MBA Programs

Kim Warren presents a complete framework in the field of Strategic Management. The book combines theory with clearly illustrated examples to examine the concept of financial performance and the tools that can be used to improve it.

The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical throughout the book helps you turn theory into practice